A new incomplete profile message box on the “Home” section appeared in the last few days, as reported by many users.
The issue affects the logo and cover photos, which are uploaded many times but they keep disappearing/deleted from the dashboard. I can see the same issue on some of the profiles I manage.
The message box advises:
“Complete your Business Profile
Improve your local search ranking and help your customers with a complete profile
Add logo”
To some users it shows 85% complete and to others shows 80% complete.

Even though the users already added a logo, some added it a few years ago.
Google confirmed that it’s a bug, so it does not matter if you add the logo again as the message box will not disappear.
It has been reported to Google, so hopefully, they will fix the issue soon.
You don’t need to take any action.
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