Google has updated the options and flow when you flag a review through Google My Business’ dashboard.

The new form asks the business owner, “Why are you reporting this review?” Then it offers these options:

• Off topic: Review doesn’t pertain to an experience at or with this business
• Spam: Review is from a bot, a fake account, or contains ads and promotions
• Conflict of interest: Review is from someone affiliated with the business or a competitor’s business
• Profanity: Review contains swear words, has sexually explicit language, or details graphic violence or other illegal activity
• Bullying or harassment: Review personally attacks a specific individual
• Discrimination or hate speech: Review has harmful language about an individual or group based on identity
• Personal information: Contains personal information such as address or phone number
• A new confirmation. Google also shows the business owner a new confirmation screen after they submit the review flag. Here is what it looks like:

What’s new

• The descriptions below each option are new
• Previously there was a “hateful, violent, or inappropriate” option, now has been split into 3 options: Profanity, bullying or harassment
• New option: Personal information

The new flow

You will get into a new screen advising “You’re reporting a policy violation to Google. It may take up to 3 business days to process your request.” and asks you to submit.

Then you will receive a new email:

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