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Google My Business Updates in 2020

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Professor M

Google Business Profile (formerly Google My Business) Expert, Trainer, Speaker

Google My Business Updates in 2020

Table of Contents

New Pickup Buttons in Google My Business Listings

Google is now showing a new button: “Order Pickup” in some local listings:

How can listings get this button?

Appears to be in testing phase but I have my suspicions:

  • Local listings where the restaurant or business offers curbside pickup
  • Listings in US and Canada at the moment
  • If you have the option “Order ahead links” in the Info tab , like below:

You will be able to integrate Your Google My Business with Video Conferencing

Google added to some Google My Business profiles the option to integrate your listing with a Video Conferencing Solution provider. However…

Those listings with this option will see it in the dashboard, you will have a new box advising “Connect in real-time, with video. Grow your business and reach more customers, when you use video conferencing providers.”

When you press “Set up now” you can choose between 4 online video chat service providers:

  • Google Meet
  • Webex
  • Skype
  • Zoom

However, when you press on a provider only sends you to that service provider’s website…

Update 17 September 2020:

Google told Greg Sterling: “This functionality is a further extension of our online services announcement earlier this year. Merchants can already note on their Business Profiles that they offer virtual services and add links for booking online appointments. We’re testing some new functionality to help merchants easily get started with video conferencing providers so they can begin offering virtual services. There’s no change to what’s displayed on the Business Profile.”

Still not a clear explanation, I will keep updating this article on new developments.

Update 09 October 2020: Under the “Bookings” tab there are specific providers in a section called “Take your services online – Manage your bookings for online classes and appointments through a provider with video integration”

How to

You need to offer your services online, to activate this you go to your GMB’s dashboard and under “Stay Connected during COVID-19” select the type of online service you want to update (Online classes / Online appointments / Online estimates). Check more here.

Conclusion on this Google My Business Update

So I believe this feature was launched half-baked. But this probably means that Google wants to connect Google My Business listings with Online Services end to end.

Hopefully, customers will probably be able to book the service on Google and connect the customer with the local business through the listing, if video chat is used for the service booked.

Google Shopping goes Local with Google My Business integration

Google now is bridging further the online and offline world of shopping. Merging Google Shopping/Google Maps/Google My Business.

The location info comes from Google Maps, the business info comes from Google My Business profile and product info is based from product data uploaded to Google Merchant Center.

With the new capabilities, customers can find items they want to purchase nearby their location. Also, it will advise on local shops offering curbside pick up, for safe shopping. So customers can support small local businesses easily and safely.

Other features:

  • Local businesses opening and closing hours
  • Distance to each store
  • Carousel with products matched up, photos and respective prices
  • Products Availability Filter, in-stock or out-of-stock
  • Driving directions one click way
  • Click to call to confirm product availability, shop hours, etc

So the BOPIS (Buy Online Pickup in Store) features released a few months ago are getting an upgrade to include small local businesses.

Update 01 October 2020: Free Shopping listings will be available across countries in Europe, Asia, and Latin America from mid-October 2020 as confirmed by Google.

How to search for products sold nearby

1. Search “Item”+”nearby” or go to Shopping tab and click on the nearby filter

2. You can check on each listing: availability, operating hours, curbside pickup, distance, driving instructions

Conclusion on this Google My Business Update

Great news for small local businesses! Allows you to compete with ecommerce shops and Big Retailers as a big percentage of shoppers prefer pick up locally from a shop than wait for the delivery of the item.

The only downside, it is time consuming setting up and maintain this feature. As you will need to connect you Google My Business listing with Google Merchant Center and upload your product list to the latter and keep it regularly updated. Tip, do not forget to opt-in to the Surfaces on Google program.

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