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Google Reviews Are Not Showing or They Are Missing – Why

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Professor M

Google Business Profile (formerly Google My Business) Expert, Trainer, Speaker

Google Reviews Are Not Showing or They Are Missing – Why

Table of Contents

In the last few months, many Google Business Profile users are complaining that a few of their reviews are not showing/being published to their profile. Going to forums, asking and looking for advice as their Google reviews disappeared.

What is really happening? Those Google Reviews are being filtered.

Reasons For Google Reviews Filtering

  • This can happen if the reviews are too long (> 1000 chars) or if they contain content that violates Google’s policy on Prohibited and Restricted Content or Google’s review-specific criteria.
  • One of the review-specific criteria: “Don’t solicit reviews from customers in bulk.” If you have set up a review kiosk in your place of business, all the reviews left there are likely to get filtered.
  • Google just made the review filter algorithm more restrictive, and even genuine reviews are filtered. Anyway, hopefully, Google will tweak the algorithm/solve this issue soon.

For other possible reasons and solutions check my Google Business Profile Training or Google Business Profile Guide.

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