Google My Business Special Hours and Holidays

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You want to change your hours for a few days or on some days:

  • Your business is closed for a few days for refurbishment, cleaning, after a calamity
  • Change the operating hours on some days, like public holidays, shopping season, sales. Example: Christmas, New Years, Thanksgiving, Easter, etc  
  • You are closing your business for a few days as you are taking a deserved holiday
  • Irregular/one-off changes in business hours for team days, events, and so on.

If you set Special hours, you don’t need to change your regular hours and you will make it clear to customers that your holiday hours are accurate.

Important: Special hours can only be entered if you’ve already provided regular hours.

How to use Special hours

  1. Click on “Info”.
  2. Next to the “Add special hours” click on the pencil 
  1. Next to an upcoming holiday, click “Confirm hours”. Or to choose a different date, click “Add new date”.
  1. Enter the opening and closing times for that day:

Holiday’s Hours:

  1. Enter the opening and closing times
  1. To mark the location as closed all day, slide the circle to “Closed.”
  1. If you’re open 24 hours, click Opens at, and from the drop-down menu select 24 hours.

“Add new dateHours:

  1. Choose the date and then choose the time
  1. To mark the location as closed all day, slide the circle to “Closed.”
  1. If you’re open 24 hours, click Opens at, and from the drop-down menu select 24 hours.
  1. When you’ve finished entering all of your special hours and days, click Apply. 

Your special hours will appear to customers on Google only for the designated days.

Tip: To add breaks to sets of special hours on the same day, enter them in separate rows, you can check the operating hours for how. For instance, if your business is open for a period in the morning, closes for lunch, and reopens in the afternoon, enter these special hours in two rows. To add another row of hours, click Add hours.

Google My Business Special Hours Tips

Why not fill Special hours, like Public holidays, at the beginning of the year.

It’s a good idea to confirm your hours for official holidays, even if those hours are the same as your regular hours. 

When to mark as Temporarily closed instead of Special hours?

If your business is closed for 7 or more days in a row or will be closed for an unknown period of time, you should mark it as Temporarily closed. Learn how to mark a location Temporarily closed.

Learn how to optimize your Google My Business Listing with my Google My Business Course, part of my special Google My Business training.

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