This guide will show you how you can add your business to Google, creating a business profile visible on Google Search and Google Maps.
What makes this guide different from other thousands of guides or even Google’s guide?
It’s straightforward, easy to follow and it’s updated frequently.
For the last 15 years, it has been highly recommended for businesses to have a website, now local businesses must be on Google! Without further ado let’s start!
How to add a business through Google Maps
- On your computer, open Google Maps.
- In the top left, click Menu and then on “Add your business“.
- Follow the on-screen instructions to finish signing up for Google Business Profile.
- Select a verification option, and follow the on-screen steps.
How to add a business through Google Maps Steps Screenshot. Click on the image to enlarge.
How to claim your business through Google Maps
- On your computer, open Google Maps
- In the search bar, enter the business name.
- Click the business name and choose the correct one.
- Click Claim this business, then Manage now.
- To choose a different business, click I own or manage another business.
- Follow the on-screen instructions to finish signing up for Google Business Profile.
- Select a verification option, and follow the on-screen steps.
How to claim a business through Google Maps Steps Screenshot. Click on the image to enlarge.
How to add a service business (without address) on Google
- On your computer, sign in to your Google Account (or create one)
- Go to the Google Business Profile Creator
- Follow the on-screen instructions to finish signing up for Google Business Profile.
- Select a verification option, and follow the on-screen steps.
How to add a service business (without address) on Google Steps Screenshot. Click on the image to enlarge.
To reap the benefits, you need to manage masterfully your business information and create engagement opportunities with clients or prospective clients on the most used search engine and map in the world.
I hope this article helped you.
If you need further help, I am here for you. It does not matter if it’s your business or you are a professional that wants help with a client case:
FAQ
What do you need to put your business on Google?
You will need a Google Business Profile and be eligible.
Google Business Profile is basically a Free account you sign up to manage your business information on Google.
Tip: To know more about Google Business Profile, please check my article: What is Google Business Profile?
What are the benefits of adding my business to Google?
We all know it is very important for your business to show up on Google whenever someone searches for your business, one of your products or services on Google search or Google Maps.
We can even say Google is almost omnipresent when it comes to online searches, in fact, 9 in 10 people use Google to search for something. Also, nowadays no one looks at yellow pages for businesses, they “google” it. Even when someone recommends a place or business, most of the time you check it online before a visit or a contact.
I am just going through some quick facts to reinforce the importance of adding your business to it:
– Google holds 92% of the Worldwide search engine market share 85% of people look online for products and services in their local area every month (globalwebindex.com)
– Nearly 50% of ALL online searches are for businesses/services located nearby (“near me searches”) (Uberall.com)
– 76% of consumers who did a local Google search visited a local business. (HubSpot Marketing Statistics)
– 96% of customers are more likely to visit a local business that has business hours on the Google Search or Maps page (IPSOS)
– 90% of customers are more likely to visit a company with a phone number in their Google Business Profile (IPSOS)
– Google Business Profiles have more comments and ratings than Facebook and Yelp combined (searchengineland.com)
– Companies were found through unbranded searches 70% of the time versus 30% through branded research. In other words, most of the traffic comes from consumers who are still not sure which company to choose (Google Insights)
What businesses are eligible for a Google Business Profile
To be eligible to have a Google Business Profile you must interact in-person with customers during stated business hours:
– At your place of business (storefront business) or/and
– At your customer’s location (service area business)
Exceptions:
– ATMs, video-rental kiosks, express mail drops, and other similar services.
– Seasonal businesses with permanent signage at location.
– Virtual Kitchens
What businesses are not eligible for a Google Business Profile
– eCommerce or online-only businesses
– Artists, Brands
– Rental or for-sale properties.
– Services, classes, or meetings at locations you don’t have the authority to represent.
– PO Boxes, Virtual Offices, and most Shared-Offices.
Are Online businesses allowed to have a Google Business Profile?
No, at the moment.
Where can I find the Google Business Profile Guidelines?
You can find all guidelines here.
Should I use my personal email or use an email with my business email domain?
You can use any email address to create and manage your Google Business Profile. I recommend using your email address at your business domain for a stronger trust signal showing you are the legitimate owner of the business.
Google Business Profile Examples
