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How to Change Business Name on Google

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Professor M

Google Business Profile (formerly Google My Business) Expert, Trainer, Speaker

How to Change Business Name on Google

Table of Contents

This guide will show how to change the business name on your Google Business Profile (formerly Google My Business), with step by step screenshots. Please read the important notes and FAQ section in this article before changing your business name.

The set of instructions are for businesses with a verified Google Business Profile. If you are yet to claim your business profile follow this guide first.

Can I Change My Business Name on Google?

Yes, you can change the business name on your Google Business Profile. Before you do it, check my “Important notes” section. If you want to go ahead, you can use the instructions below to change your business name on Google.

How to Change Business Name on Google Steps

  1. Sign in to Google Business Profile.
  2. In the menu on the left, click Info.
  3. Go to the business name section and press on the pencil for you to edit.
  4. Clear the field and add the new name
  5. Click Apply.

Step by Step Screenshots on how to change your business name on Google Business Profile

Step 1

Google My Business Sign in Screen
Sign in to Google Business Profile Manager (prev. Google My Business Dashboard)

Step 2

screenshot of Google My Business Info Button on the Main Menu
Click on “Info” – Left-hand side Main menu

Step 3

Next to Your Business Name, You have a Pencil – Click on it to Edit

Step 4

Remove the old name and input the new name

Step 5

When finished click Apply.

Changing the business name on Google Important Notes:

1. After you submit, the status next to the information you edited will be “Under review.”

2. Changing the business name may trigger a request for re-verification of the profile or even a suspension as Google will need to verify the new name is eligible.

3. Your outdoor signs, website, marketing material has to match the new name.

4. You need  to change the business name in other online digital properties as well: Facebook, Yelp, Tripadvisor, Yellowpages, etc. Why? if you don’t, Google may suspend your listing as it is finding conflicting information about your business.

5. It has to match your business’ real-world name, as used consistently on your storefront, website, stationery, and known to customers. If you add extra words to match your service/category/product or to match your city/town/village is considered spam and can result in your listing being suspended.

6. If your business changes its name and meets the following criteria, reviews may not be removed:

• You make a minor name change.

• You have multiple locations and the business name changes.

If your business changes its name but doesn’t meet the criteria above, it’s considered a new business and reviews could be removed.

7. I wrote an in-depth guide on how you can change your business name the right way in GBPedia, avoiding falling foul of Google’s rules and, at the same time, taking advantage of increased rankings and branding searches.

8. If you are changing your business address as well, check this guide: Change Business Address On Google

Changing the Business Name on Google FAQ

What happens if I change my business name on Google?

Normally it goes to “under review” status, then:

  • If it is a small business name change should go live after a couple of hours. Example: from “Company Ltd” to just “Company”
  • If the business name change is considered “big” by Google AI, this is what can happen:
    • Google accepts and your new business goes live
    • you need to do a new business profile verification
    • the business profile gets suspended
    • a manual review by Google Support

How do I change my business name on Google Maps?

Yes, if your account is verified. Just follow the steps at the top of this article.

Can I rename my business on my Google Business Profile?

Yes, you can. Just follow the steps in this article

How long does it take to change your business name on Google?

If the new business name edit is accepted by Google, then within 48 hours, the new business name should be live across Google Search and Google Maps profiles.

Can I change my Google business name and keep reviews?

If the business name change is not a minor change, it can be considered a new business and reviews could be removed. But Google rarely removes reviews.

To learn the latest about Google Business Profile, you should check these articles:

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