[2021] How to Change Business Name on Google

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[2021] How to Change Business Name on Google

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This guide will show an easy way to change the business name on your Google My Business Profile, with step by step screenshots.

The set of instructions are for businesses with a verified Google My Business profile. If you are yet to claim your business profile follow this guide first.

How to change business name on Google My Business

  1. Sign in to Google My Business.
  2. In the menu on the left, click Info.
  3. Go to the business name section and press on the pencil for you to edit.
  4. Clear the field and add the new name
  5. Click Apply.

Step by Step Screenshots

Step 1

Google My Business Sign in Screen
Sign in to Google My Business.

Step 2

screenshot of Google My Business Info Button on the Main Menu
Click on “Info” – Left-hand side Main menu

Step 3

Next to Your Business Name, You have a Pencil – Click on it to Edit

Step 4

Remove the old name and input the new name

Step 5

When finished click Apply.

Changing the business name on Google My Business Notes:

After you submit, the status next to the information you edited will be “Under review.”

Changing the business name can trigger a request for re-verification of the listing or even a suspension as Google will need to verify the new name is eligible.

Your outdoor signs, website, marketing material has to match the new name.

You need  to change the business name in other online digital properties as well: Facebook, Yelp, Tripadvisor, Yellowpages, etc. Why? if you don’t, Google may suspend your listing as it is finding conflicting information about your business.

If you add extra words to match your service/category/product or to match your city/town/village is considered spam and can result in your listing being suspended.

If your business changes its name and meets the following criteria, reviews aren’t removed:

• You make a minor name change.

• You have multiple locations and the business name changes.

If your business changes its name but doesn’t meet the criteria above, it’s considered a new business and reviews are removed.

If you need to further your knowledge about Google My Business, know how to optimize your profile, what can be done to help you rank better, detailed step by step guides, Pro tips, keep up with the latest changes, rules and optimizations, etc – just check my ULTIMATE Google My Business Training!

To learn the latest about Google My Business, you should check these articles:

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