How to Change Primary Owner or Transfer Ownership on Google My Business

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Professor M

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This easy to follow Guide will show you how to either: 

Change Primary Owner on Google My Business 

These instructions apply if you wish for another user already on the GMB profile to be the primary owner. Otherwise, follow Transfer ownership instructions

Important:  Only users with “Primary Owner” status can change the Primary Owner.

  1. On your computer, sign in to Google My Business
Google My Business Sign in Screen
  1. In the menu on the left, click Users
Google My Business "Users" Main Menu Button screenshot
  1. The “Manage users” section opens:
  1. At the end of the row for the user you intend to make the “Primary Owner”, you click on the down arrow to open the role dropdown menu.
  1. You choose of course the “Primary owner” option
  1. A Pop-up box will appear to confirm the “Primary Owner” change, click on “Transfer”
  1. Then press “Done”

Last Notes:

Your user profile gets “demoted” to “Owner” and the new Primary owner should receive an email confirming the new “Primary Owner” role assigned.

If you need to remove your user from the profile follow these steps – how to remove myself from Google My Business.

 Transfer Ownership of Google My Business 

If you need to transfer Primary ownership over to a new user/owner, for example,  you sold the business or have a new partner.

These are the instructions main steps:

  • Add a New Owner to a Google My Business Profile
  • Transfer primary ownership to the new owner
  • Remove your user from the profile(s) (if applicable)

Important:  Only users with “Primary Owner” status can transfer the ownership.

Step 1 – Add a New Owner to a Google My Business Profile 

  1. In the menu on the left, click Users.
Google My Business "Users" Main Menu Button screenshot
  1. At the top right, click on the icon and then “Add users”.
  1. Enter the name or email address of the new owner, then click “Choose a role” » click on “Owner”. Note: The new user must have an account with Google.
  1. Click “Invite”.

Notes:

The new owner will receive an email to accept the invitation to become an “Owner” user.

When an invitation is accepted, the current owners of the profile are notified through email.

Step 2 – Transfer Primary Ownership

  1. In the left-hand side menu, click “Users”
Google My Business "Users" Main Menu Button screenshot
  1. Find the user you’d like to choose as the new Primary Owner. To the right of their name, click on the dropdown menu and select “Primary owner”
  1. A Pop-up box will open to confirm the transfer of the “Primary Owner” role, click on “Transfer” to complete the transfer.
  1. Then press “Done”. Primary ownership transfers to the new owner immediately.

Last Notes:

Your user profile gets “demoted” to “Owner” and the new Primary owner should receive an email confirming the new role assigned.

Step 3 – Remove your user from the profile(s) (if applicable)

If you need to remove your user from the profile follow these steps – how to remove myself from Google My Business.

To learn the latest about Google My Business, you should check these articles:

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