How to merge duplicate Google My Business listings

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Professor M

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You have one or more duplicates and you are in doubt whether to merge or remove the duplicate. Note: when you merge listings you also merge photos, reviews, Q&A.

How do you know if you can merge or not? I built a quick and easy quiz to help you decide.

First check if you have reviews:

  • Yes, the more reviews you have the better it is, go to the next question »

Are the reviews generally positive?

  • Yes, of course, it’s better if they are positive, go to the next question »

Is it an old location you moved from?

Note: it cannot be a location that was opened and you decided to “permanently closed” it.

Does that location have a similar address as your main listing? 

  • Yes, Congrats you can merge both listings!
  • No, then no bother and remove it»

How To Merge Google My Business Listings

Now you know you can merge, I will show you how to do it… It’s easy as only Google Support can merge listings, however…

As Google support cannot merge 2 verified listings, we have 3 scenarios:

In all scenarios, when requesting to merge listings you need to specify to Support that you want the reviews on the duplicate to be transferred over. 

Scenario 1 – How to merge your listing with a duplicate(s) that is unverified

  1. Open Google Maps – https://www.google.com/maps/
  1. Find the location you want to merge with
  1. Copy the Map URL Link
  1. Contact Support asking to merge both listings, you will need to provide them with yours and duplicate’s Google Maps URL Links. Check the request template at the end.Within 7 days you should have an answer.

Scenario 2 – How to merge your listing with a duplicate(s) that is verified and managed by you

You need to unverify your duplicate first before asking to merge.

  1. Go to “Manage locations” on the menu on the left 
  1. Click on the duplicate location you want to remove, make sure that you’re not removing the wrong location
  1. Go to the “Info” tab on the menu on the left
  1. On the right-hand side, click on “Remove listing”
  1. Open Google Maps – https://www.google.com/maps/
  1. Find the location you want to merge with
  1. Copy the Map URL Link
  1. Contact Support asking to merge both listings, you will need to provide them with yours and duplicate’s Google Maps URL Links. Check the request template at the end. Within 7 days you should have an answer.

Scenario 3 – How to merge your listing with a duplicate(s) that is verified and managed by someone else

  1. Follow these instructions to request access to the listing.
  2. After you have access to the profile, please follow Scenario 2 instructions»

Example of a Merge Request to Google Support – Template

Name: My Business

Address: My Business Street, My City, My Zipcode/Postcode

Phone: 123456789

WebSite URL: www.example.com

Email Address: example@example.com

Issue: Duplicate listing

Request: Please merge the listing we wish to keep with the duplicate, and migrate the reviews

Please merge the listings below:

Listing to Keep (Claimed): https://www.google.com/maps?cid=

With this duplicate listing (Unclaimed): https://www.google.com/maps?cid=

Thank you.

How to mark an old listing as moved and transfer reviews

If you moved from a location to another location and instead of updating the address on Google My Business as per correct procedure, you created a new listing.

To transfer reviews to the new listing and mark the old listing as “moved”, you will need to ask Google My Business Support to do this. Just follow Scenario 1 procedure, but on the last step, you write “moved business” on the first step of the contact form.

Example of a Moved and Transfer Reviews Request to Google Support – Template

Name: My Business

Address: My Business Street, My City, My Zipcode/Postcode

Phone: 123456789

WebSite URL: www.example.com

Email Address: example@example.com

Issue: Duplicate listing

Request: By mistake we created a new listing when we moved to a new location. Please mark my old listing as moved and migrate the reviews to our current listing.

Old Listing to mark as “Moved” : https://www.google.com/maps?cid=

Transfer reviews to our current listing: https://www.google.com/maps?cid=

Thank you.

Google My Business Merge Q&A

Now choose your next chapter:

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