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How to Merge Duplicate Google Business Profiles

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Professor M

Google Business Profile (formerly Google My Business) Expert, Trainer, Speaker

How to Merge Duplicate Google Business Profiles

Table of Contents

You have one or more Google Business Profiles (formerly Google My Business) duplicates and you are in doubt whether you can merge or need to remove the duplicate(s). The answer is more complex than expected, that’s why I built this easy to follow guide to navigate through merging Google Business Profiles.

Important note: when you merge listings you also merge photos, reviews and Q&A.

Can you merge 2 or more Google Business profiles?

It depends! You can only merge listings if certain conditions are met, sometimes you go ahead and request duplicate removal or sometimes you can ask to mark the old profile “moved”.

So I created a quick and easy quiz to help you decide the best course of action:

How do you know if you can merge or not Quiz

First check if you have reviews:

  • Yes, the more reviews you have the better it is, go to the next question »

Are the reviews generally positive?

  • Yes, of course, it’s better if they are positive, go to the next question »

Is it an old location you moved from?

Does that location have a similar address as your main listing? 

Now you know you can merge, I will show you how to do it… It’s easy as only Google Support can merge listings, however, there are some nuances.

How To Merge Google Business Profiles

  1. Find and record the Map URL Link of both locations
  2. Google support cannot merge verified listings, so make sure the duplicate listing(s) is not verified.
  3. Contact Support asking to merge both listings and transfer reviews
  4. Provide Google Support with both profiles Google Maps URL Links

Merge Google Business Profiles Duplicate Steps with Screenshots:

As Google support cannot merge verified profiles, we have 3 scenarios:

In all scenarios, when requesting to merge profiles you need to specify to Support that you want the reviews on the duplicate to be transferred over. 

How to merge your listing with a duplicate(s) that is unverified

  1. Open Google Maps – https://www.google.com/maps/
  1. Find the location you want to merge with
  1. Copy the Map URL Link
  1. Contact Support asking to merge both listings, you will need to provide them with yours and duplicate’s Google Maps URL Links. Check the request template at the end. Within 7 days you should have an answer.

How to merge your listing with a duplicate(s) that is verified and managed by you

You need to unverify your duplicate first before asking to merge.

  1. Click on “Businesses” on the menu on the left 
screenshot Google My Business "Businesses" Button on the Main Menu
“Businesses” Button on the Main Menu
  1. Select the duplicate location you want to remove by ticking the box
screenshot of Google My Business Manage Locations section with Duplicates
Google My Business Manage Locations section with Duplicates
  1. On the right-hand side, click on “Actions” then “Remove business”
  1. Open Google Maps – https://www.google.com/maps/
  1. Find the location you want to merge with
  1. Copy the Map URL Link
  1. Contact Support asking to merge both listings, you will need to provide them with yours and duplicate’s Google Maps URL Links. Within 7 days you should have an answer.

How to merge your listing with a duplicate(s) that is verified and managed by someone else

  1. Follow these instructions to request access to the listing.
  2. After you have access to the profile, please follow Scenario 2 instructions»

Request To Mark an Old listing as Moved

If you moved from a location to another location and instead of updating the address on Google My Business as per correct procedure, you created a new listing, you need to do this procedure.

You will need to ask Google My Business Support to transfer reviews to the new listing and mark the old listing as “moved”. Just follow Scenario 1 procedure, but on the last step, you write “moved business” on the first step of the contact form.

Merging Google Business Profiles FAQ

To learn the latest about Google Business Profile and Duplication Issues, you should check these articles:

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