How to Merge Duplicate Google Business Profiles (ex Google My Business Listings)

Professor M

Google Business Profile (formerly Google My Business) Expert, Trainer, Speaker

How to Merge Duplicate Google Business Profiles (ex Google My Business Listings)

Table of Contents

GBPedia

Google (My) Business Profile Management & Optimization Guide

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If you want to know how a real expert resolve issues and increase clients’ Google ranking, sales, and customers.

You have one or more Google Business Profiles (formerly Google My Business) duplicates and you are in doubt whether you can merge or need to remove the duplicate(s). The answer is more complex than expected, that’s why I built this easy to follow guide to navigate through merging Google Business Profiles.

Important note: when you merge listings you also merge photos, reviews and Q&A.

Can you merge 2 or more Google Business profiles?

It depends! You can only merge listings if certain conditions are met, sometimes you go ahead and request duplicate removal or sometimes you can ask to mark the old profile “moved”.

So I created a quick and easy quiz to help you decide the best course of action on my GBPedia – Google Business Profile (ex Google My Business) Training and Resources.

How To Merge Google Business Profiles (ex Google My Business Listings)

  1. Find and record the Map URL Link of both locations
  2. Google support cannot merge verified listings, so make sure the duplicate listing(s) is not verified.
  3. Contact Support asking to merge both listings and transfer reviews
  4. Provide Google Support with both profiles Google Maps URL Links

The Different Scenarios to Merge Google Business Profile Duplicates (ex Google My Business Duplicate Listings)

As Google support cannot merge verified profiles, we have 3 scenarios:

  • The duplicate(s) is unverified
  • The duplicate is verified and managed by you
  • The duplicate is verified and managed by someone else

Therefore you have to make unverified any duplicate profile to be merged into your main profile, and when requesting to merge profiles you need to specify to Support that you want the reviews on the duplicate to be transferred over. 

I hope this article helped you.

If you need further help, I am here for you. It does not matter if it’s your business or you are a professional that wants help with a client case, I have these services for you:

Request To Mark an Old listing as Moved

If you moved from a location to another location and instead of updating the address on Google My Business as per correct procedure, you created a new listing, you need to do this procedure.

You will need to ask Google My Business Support to transfer reviews to the new listing and mark the old listing as “moved”.

Merging Google Business Profiles FAQ

To learn the latest about Google Business Profile and Duplication Issues, you should check these articles:

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