I have fake reviews on my business. I’m not sure how I should go about this

Professor M
Professor M

Professor & Expert in Google My Business, Local Google Search, Google Local Ads, Local Marketing

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This question was submitted on 15th October 2020 to the Google My Business Help Community Forum.

Details: “I received three fake reviews about a few months back. I wasn’t sure how to go about this for a while so I decided I would just ask for help here. These are my only three one star reviews out of 30 5 star reviews. The profiles of the reviewers are clearly linked because they have all three reviewed the same place and were written a week after each other. I am working really hard to make sure every customer is satisfied and these three fake reviews have been bugging me. I have no clue who they are from I’m guessing competition though.”

Response:

Unfortunately, I believe it will be very difficult getting Google to remove those reviews. I would focus on getting more genuine reviews to overcome those ones and respond professionally to the negative reviews.

Having said that, 4.6 is a great scoring! There are studies showing 5 stars is not the best average rating for businesses, as people are wary of fake 5 star reviews and the way you respond to negative reviews can win customers.  

But I am not the one to say if they can be or not removed, I will provide you the methods to request review removal: 

Flag a review in your account

  1. On your computer, sign in to Google My Business.
  2. Choose the review you’d like to flag: 
    • Multiple listings: In the menu on the left, click Manage reviews. Then, use the drop-down menu to choose a location group. (This feature is not available for organization accounts.)
    • Reviews for a single listing: Open the one you’d like to manage. In the menu on the left, click Reviews.
  3. On the review you’d like to flag click More >  Flag as inappropriate.

Flag a review in Google Maps

  1. On your computer, open Google Maps.
  2. Find your business listing.
  3. Find the review you’d like to flag.
  4. Click More >  Flag as inappropriate.

Flag a review in Google Search

  1. On your computer, go to Google.
  2. Find your business listing.
  3. Click Reviews.
  4. Find the review you’d like to flag.
  5. Place your cursor over the star rating.
  6. Click Flag as inappropriate 

After 7 days the reviews are not removed, you need to contact Support through your GMB account or use this form:  https://support.google.com/business/contact/business_inappropriate_reviews

 You will need enough data to prove these are fake reviews. Collect all information possible about the reviewers by going to their profiles:

  • If they are new accounts
  • If there is no profile photo
  • If they haven’t made any legitimate reviews before (You can see it in their profile)
  • If all these reviews came overnight 

You will be able to follow my in-depth step by step guide: How to Remove Google Reviews from your Google My Business Profile

Be remarkable!
Professor M

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