Google released this metric into Google Business Profile (formerly Google My Business) as a new Insights section back in 2018.
However, it was only available to listings in some countries. Now they started to release this feature to a wider number of places and categories. Let’s check it.
It’s called “What your business is known for”. As the name indicates, in this section you will get to know what customers think in general about your business, describing how they feel about your business, examples: “Cozy”, “Great Irish Food”, “Professional”, “Friendly Staff”.
How does Google get these insights?
If you are a GBPedia Member, you can find more by just login into GBPedia. If you are not a member but are curious about it, check here: GBPedia resources for Google Business Profile.
Note: You cannot remove this information, only Google Support can remove it and you have to prove that the information is wrong.
How to look at the “What your business is known for” insight metric
- Login in to your Google Business Profile Manager
- Click on “Insights” on the Left-hand side Menu
- Find the “What your business is known for” section
More and more listings will have this feature, a reminder of how important is to impress and be remarkable to clients.
Google wants to provide more relatable and “overall feeling” info about a place to users and, at the same time, quick to read and understand.