What is it
Google added a new “Place an order” link for US Retailers listings. Similar to other GMB links, like Restaurants and Takeaway/Takeout order links and appointment links.
What we know so far:
This update appears to be available only for U.S. Retailers.
You can check if you can use this option by going to the info tab and search for “Place an order link”:
Conclusion on this Google Business Update
Like many other updates around Buy Online Pick-up In Store (BOPIS), Google is keen to get the local retailers to use Google My Business and Google Shopping, as competition against Amazon heats up.
Anything that helps to make easier consumers purchase from you is welcomed.
Hopefully, this new feature will be launched worldwide.