Google launched the Video Maker in 2020 and it’s a cool web app where you can make quick simple videos to post on your Google Business Profile (formerly Google My Business).

How to access Google My Business Profile Video Maker

You can access it on the Marketing Kit website: https://marketingkit.withgoogle.com/videomaker/

Check Google’s Tweet and a short explainer video:

Could you use a video to promote your business? Create one in minutes with our new video maker, using the best of your Business Profile. Try it out like @Celsious_Social and make your video → https://t.co/IsqdvqXwNp. pic.twitter.com/U1SczOXSXs

— Google Business Profile (@GoogleMyBiz) December 15, 2020

How Google My Business Profile Video Maker Works

This tool is an AI Video Tool, in theory, easy to use.

According to Google, the video maker is available to businesses from these countries: United States, Canada, United Kingdom, India, Australia, and New Zealand.

How to use the Google My Business Profile Video Maker

1. You enter your business name.
2. You will answer a few questions. Google advises that it will edit your responses together with some photos and reviews from your Business Profile to create your video.
3. You then customize your video. Google advises you will be able to edit your responses, pick the style of your video, choose your music, and swap photos to make it your own.
4. Wait for the Video to be rendered
5. Download and share. Google advises you can download and share your video on your social media platforms and YouTube.

Screenshots for “How to use the Google My Business Profile Video Maker”

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Video Example

Check the video created using the Video Maker tool:

Conclusion on Video Maker – Google My Business Profile Marketing Kit Tool

Should you use this video maker tool? You can play with it and see if you like the end result.

There is no harm in sharing the video on your profile and social media. The downsizes for me are the “too much Google” feeling on it and does not showcase in more detail your business offering, as perhaps a custom video.