Google Business Profile (formerly Google My Business) Panels are now displaying Posts even if they were posted over 7 days ago (“Add Update” post type).
I can see posts as far as October, and other users are reporting even posts as old as August, before you need to press the “Archive” button to see the past posts.
It looks like it’s limited by the volume.
So what is happening… is it a test or a glitch or they have changed the post duration…
Google confirmed the change, now the Google Business Profile Posts with more than 6 months old get archived instead of the 7 days.

This is great news because it means Google Posts now have a longer “expiring” date, and you won’t have to worry about some post types getting archived after 7 days.
And we could stop using event posts as a way to get around this and have a post display longer.
I hope this article helped you.
If you need further help, I am here for you. It does not matter if it’s your business or you are a professional that wants help with a client case:
Be Remarkable!
To learn the latest about Google Business Profile (Google My Business), you should check these articles:
- If Google has suspended/disabled your Google Business Profile, should you create a new Google Business Profile?So your Google Business Profile is suspended or disabled and […]
- Google Business Profile Guidelines and RulesThis article shows the Google Business Profile Guidelines and Rules […]
- How To Fix Your Google Business Profile Suspended Because It Was Flagged For Suspicious ActivityI wrote this guide to help you if you have […]