Google My Business Small Updates

Professor M
Professor M

Expert, Trainer, Speaker - Google My Business and Local SEO

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The latest Google My Business and Local Marketing: News, Updates, Issues Alerts, Training Articles

In this page you will find updates for Google My Business:

  • New visuals
  • New tests
  • New features

GMB Small Updates Timeline

January 2021

January 3, 2021

Google Tests Customized Tabs on the Public Profile

Google began testing new tabs related to the search query and appears to get the information from the business website.




January 3, 2021
January 7, 2021

Google My Business Has New Insurance Attribute for Healthcare Providers

Google has advised to its trusted partners information on an attribute that will make it easier for healthcare providers to share information about health insurance networks accepted at different locations or physicians.
You cannot add this attribute manually via the GMB dashboard, you must do it through the GMB API.

January 7, 2021
January 15, 2021

Google removes review attributes/places topics from reviews

Users are complaining that some review attributes/places topics like “Professional” are missing.


January 15, 2021
January 20, 2021

Google My Business Messaging being attacked by Spam

Spammy SEO companies are spamming through GMB messaging.

Google My Business Messaging Spam Example

January 20, 2021
January 21, 2021

Google My Business Insights Breaks Photos Uploads By Owner vs Customer

Google My Business has updated the photo views Insights report to let you filter the images based on if the owner uploaded the photo or a customer uploaded the photo.
There is a new drop down to filter by all photos, owner photos and customer photos.

January 21, 2021
January 25, 2021

COVID-19 vaccination locations will be available in Google Search and Maps

It will include details like whether an appointment or referral is required, if access is limited to specific groups, or if it has a drive-through.

January 25, 2021

December 2020

December 1, 2020

New “Suggest an edit” Screens on Mobile

There are new screens showing for flagging locations/spam/closed locations in Google if you use the mobile phone.



December 1, 2020
December 7, 2020

Google Reviews Tests “New” Label

It looks like Google is testing a new label for recent reviews on businesses. The label says “new” and it is an outlined box. Appears to be for reviews with less than 4 weeks.



December 7, 2020
December 8, 2020

Tourist Attractions Getting Large Icons

Not everyone is seeing the landmark icons yet, so this could be a test or a slow rollout. In order to view landmarks, open Google Maps and go to any big city and check if you can see the landmarks icons. This is currently occurring on both desktop and mobile.


December 8, 2020
December 9, 2020

Expanded Google My Business Profile Amenities list for Hotels

Google My Businesses released more amenities options you can choose for your hotel listing.


December 9, 2020
December 10, 2020

Google Testing New Guaranteed Badge Look

The new look is in keeping with Google logo colors. It is a shield with a checkmark in it, using Google’s logo colours.

December 10, 2020
December 12, 2020

New Health & Safety Attributes Design

Some Google My Business Listings are showing a new design box for Health & Safety Attributes


December 12, 2020
December 13, 2020

Google My Business listings now showing web search results

Go to a business listing in Google Maps and scroll past the business information and towards the bottom, you will see “Web Results.”


December 13, 2020
December 15, 2020

New GMB Profile Buttons

Google is testing visual changes around CTA buttons on business profiles. On a computer, Google is testing round buttons as opposed to square buttons. On mobile, Google is testing bubble designs for the tabs, instead of simple text with underlines.


December 15, 2020
December 20, 2020

Covid-19 related questions asked to users

Google is asking users Covid19 related questions in the “Know This Place?”


December 20, 2020
December 28, 2020

Google My Business is New Services Justifications

It looks like Google is testing Services Justifications (icons with text underneath the listing). Service justifications, like the other types of justifications, can have an impact on CTR.


December 28, 2020

November 2020

November 25, 2020

Google expanding auction-based pricing to Google Local Services Ads

Google began testing the bid mode option for businesses in home services verticals in some markets in the U.S., Canada, and Europe, which allowed participating businesses to set the maximum amount they are willing to pay for a lead from Local Services Ads.


November 25, 2020
November 20, 2020

Google Drops Reviews on Local Pack

Google stopped showing reviews on many Local Searches Pack, eg Banks, Car Wash


November 20, 2020
November 15, 2020

Google Adds Google Guaranteed Badges to Google Maps

Google is now showing Google Guaranteed badges on Google Maps. Currently, only appears on computer, not mobile.

November 15, 2020
November 10, 2020

Google Maps Showing Address Numbers Directly on Map

Seems to be available in some countries: US, UK, Canada, Germany, Netherlands, Denmark.
Not in others: France, Italy, Belgium

November 10, 2020
November 5, 2020

New Google My Business Dashboard

November 5, 2020

To learn the latest about Google My Business, you should check these articles:

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