This guide will show an easy way to change a user’s role on your Google My Business Profile, and the step by step screenshots. At the end of this guide, you have the useful FAQ, News and Issues section.

You may want to change a user’s role to give:

• more permissions – Owner/Primary Owner
• fewer permissions – Manager.

Changing users roles on Google Business Profile

1. On your computer, sign in to Google Business Profile.
2. In the menu on the left, click on “Users”.
3. Next to the name of the user you want to change the role, click on “Choose a role” dropdown and choose between: Owner, Manager.
4. On the pop-up box, confirm the change

Step by Step Screenshots – Changing users roles on Google Business Profile

Step 1

Step 2

Step 3

Step 4

Step 5

Last Notes:

The user will receive an email confirming the new role.

Changing User Roles on Google Business Profile FAQ, News and Issues

Google My Business Site Manager has been Deprecated

Google removed “Site Manager” option for user type on Google My Business.

Google emailed users to advise after 24 October 2021 site managers were “upgraded” to managers

Other Links Related to User Management on Google Business Profile

• Add Users to Google Business Profile
• Remove Users to Google Business Profile
• Change/Transfer Google Business Ownership