Second strategy is…Human connection
What?!
Nature Magazine of Human Behavior article describes: “Human beings are a social species that relies on cooperation to survive and thrive.“
Being local, having a human connection with your customers is something the online competition cannot replicate as good as you can.
If you are genuine in your connection with your clients, using empathy and compassion, most of your clients will help you to survive and thrive. It’s in our nature!
Be remarkable!