Client reviews are essential. All reviews are needed: the great, the good, the bad and awful.
Most of your clients read your reviews- 82% of consumers read online reviews for local businesses (bright local), even more important, 97% of those read businesses’ responses to reviews (bright local).
So a great review scoring is essential, but to provide trust on the scoring and make people taking your business seriously, you will need to respond to all reviews and especially the bad and awful.
The bad and awful reviews are challenging and can irate even the calmer of business owners, you may need to take time and do a few breathing exercises before responding. However, the response will show your business empathy, resolution and culture. It will make the difference of being chosen or dismissed by clients. The path for URB.