Effective ways for a Town/Village/Neighbourhood to promote local businesses?

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The most important thing to remember is that you need to bring the community together.

Some ideas:

  • create a business association/club to help promote the local business and the local area
  • a website for the local area and should include:
    • local businesses directory split into business categories
    • local landmarks and tourist spots, what to do, where to go
    • each local business should have a page with the summary of what they do and offer, contact details, driving directions and offers and links to their website if they have one
    • a page for local offers, discounts
    • links to social pages/groups of the local area
    • newsletter sign up
  • create a newsletter to promote local businesses’ offers and discounts and promote local events
  • local businesses should join forces and give discounts/offers to other local businesses whenever a customer buys something. Example: Book shop could give a coupon for a free muffin at the local coffee shop if they buy a cappuccino there and the coffee shop could give a 10% discount voucher for the local hairdresser, etc. Keeping the money in the local economy
  • create #standlocal #shoplocal campaigns with posters and guerilla marketing/word of mouth marketing techniques, in other words, be remarkable and unexpected
  • Create unique events, example community “Olympic” games

Be remarkable!

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