Effective ways for a Town/Village/Neighbourhood to promote local businesses?

Professor M
Professor M

Professor & Expert in Local Marketing, Local Google Search, Google My Business, Word of Mouth Marketing

Table of Contents

The most important thing to remember is that you need to bring the community together.

Some ideas:

  • create a business association/club to help promote the local business and the local area
  • a website for the local area and should include:
    • local businesses directory split into business categories
    • local landmarks and tourist spots, what to do, where to go
    • each local business should have a page with the summary of what they do and offer, contact details, driving directions and offers and links to their website if they have one
    • a page for local offers, discounts
    • links to social pages/groups of the local area
    • newsletter sign up
  • create a newsletter to promote local businesses’ offers and discounts and promote local events
  • local businesses should join forces and give discounts/offers to other local businesses whenever a customer buys something. Example: Book shop could give a coupon for a free muffin at the local coffee shop if they buy a cappuccino there and the coffee shop could give a 10% discount voucher for the local hairdresser, etc. Keeping the money in the local economy
  • create #standlocal #shoplocal campaigns with posters and guerilla marketing/word of mouth marketing techniques, in other words, be remarkable and unexpected
  • Create unique events, example community “Olympic” games

Be remarkable!

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