No it isn’t.
If it was, this would not happen:
- 10% of the most popular YouTube videos draw 79% of views
- Only 40 independent authors have sold more than a million copies in amazon
For local businesses be remarkable is more than excellent customer service. You need excellent customer service to start of course, but others can replicate that.
You need more, you need to create such experience and amaze your clients that they will talk to others without any prompt.
Think and try, failure is just learning.