Values Code

Righteousness 

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To be acutely honest throughout my dealings with all people. Believe in justice, not from other people, but from myself. I make a full commitment to my decisions

Compassion and Respect

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To be kind toward others and mindful of others, treat everyone with respect and help at every opportunity . If an opportunity does not arise, I go out of my way to find one.

Honesty

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When I say that I will perform an action, it is as good as done. I do not have to 'give my word' as speaking and doing are the same action.

Honour 

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I have only one judge of honour and character, and this is myself. Decisions I make and how these decisions are carried out are a reflection of who I truly am.

Duty and Loyalty

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I am responsible for everything that I have done and everything that I have said and all of the consequences that follow. I am loyal to all of those in my care.

Mission

To help as many very small local businesses  as possible, by providing marketing knowledge to grow their business at the lowest possible cost

Essence

Educate and provide support for small local businesses to  implement successfully Local marketing in their business and thrive.

Attributes

Expert Knowledge, Flexibility and Focus

Values 

Innovation, Creativity, Education, Support, Generosity, Care

Benefits

Functional benefit of “knowing they are getting the best marketing knowledge”
Emotional benefit of “knowing that with the best knowledge in marketing will have a much higher chance to achieve higher revenues, providing ultimately peace of mind (assurance)”

Vision 

All Small local businesses are equipped with Local marketing knowledge to compete against larger competitors and strengthen their position as the backbone of the economy.