word of mouth

Professor M Photos

Be or not Be Remarkable

Just Be. I can’t emphasize enough, people like remarkable. That’s why we have youtube “stars”, influencers, Apple as most valuable company, Tesla more value than

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Professor M photos collage

URP and URB

USP – Unique Selling Point is a concept that is used many times to convince investors, sales people, employees, stakeholders that the business/product/service is special.

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