About Professor M
Award-Winning Google Business Profile Expert, Consultant, Trainer and Speaker
Hello!
What can I say about myself… Professor M is a nickname given to me as my name is Goncalo Matthews, people started to call me Matthews as I enjoy sharing my knowledge with others, then they started to call me Professor M. I started using it as my professional brand.
What else…
Once upon a time a premature baby boy was born in the year this happened:
My family always owned local businesses (stationery shop, jewellers, insurance agency) and I would help in the Summer and Holidays.
I’ve worked in crazy big multinationals and started a few businesses. But after the initial buzz of the first 6-12 months albeit successful, I would get bored and felt that something was missing in me to feel fulfilled.
As I have been doing Local SEO since 2007! (time flies), and in 2011, I started a Local Digital Marketing Agency, specialized in Local SEO and Google Local Listings Product (whatever was its name: Google Places, Google+, Google My Business…)
We carried out management services and consultancy work around the world (mainly in the US, UK, Canada, Australia) for businesses of various sizes from micro-enterprises to multinationals until I sold it at the end of 2019, even before the covid-19 pandemic.
Why I sold my profitable Agency? 2 events in my life made me rethink my “path”. First, I found that people with the same genetic condition (Polycystic kidney disease) as me have an average survival age of 54 years old. And I am almost 40… Yet, I believe that I will live many more years than that. Then the second event, my brother died at 39 years of age…
So I started thinking about my mortality, what would be my mark on this world, my legacy?
Also, what good is it to have a big house in a great place, an expensive car… if I am not trying to make a difference in people’s lives.
“Ok, I want to make a difference. How?…”
In 2019, I realised that I had to do something about it! So I sold the agency and started “Professor M”. A dumb thing to do? Financially, probably. But personally, it’s the best thing I ever did.
I hope to make a difference by helping you with Google Business Profile (formerly Google My Business) and Local SEO.
and I was born in same country as these fellow expats:
My family always owned local businesses (stationery shop, jewellers, insurance agency) and I would help in the Summer and Holidays.
However, my parents wanted me to go to University, so I was the first “one” in my family to go.
After university in 2004, I moved to UK with my Girlfriend at the time (and now my beautiful wife) to feel and be more independent, looking for a new adventure.
I’ve worked in crazy big multinationals and started a few businesses. But after the initial buzz of the first 6-12 months albeit successful, I would get bored and felt that something was missing in me to feel fulfilled.
As I have been doing Local SEO since 2007! (time flies), and in 2011, I started a Local Digital Marketing Agency, specialized in Local SEO and Google Local Listings Product (whatever was its name: Google Places, Google+, Google My Business…)
We carried out management services and consultancy work around the world (mainly in the US, UK, Canada, Australia) for businesses of various sizes from micro-enterprises to multinationals until I sold it at the end of 2019, even before the covid-19 pandemic.
Why I sold my profitable Agency? 2 events in my life made me rethink my “path”. First, I found that people with the same genetic condition (Polycystic kidney disease) as me have an average survival age of 54 years old. And I am almost 40… Yet, I believe that I will live many more years than that. Then the second event, my brother died at 39 years of age…
So I started thinking about my mortality, what would be my mark on this world, my legacy?
Also, what good is it to have a big house in a great place, an expensive car… if I am not trying to make a difference in people’s lives.
“Ok, I want to make a difference. How?…”
In 2019, I realised that I had to do something about it! So I sold the agency and started “Professor M”. A dumb thing to do? Financially, probably. But personally, it’s the best thing I ever did.
I hope to make a difference by helping you with Google Business Profile (formerly Google My Business) and Local SEO.
Professor M
SEO Fundamentals Exam Issued by SEMRUSH ACADEMY
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Technical SEO Exam Issued by SEMRUSH ACADEMY
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Competitive Analysis and Keyword Research Test Issued by SEMRUSH ACADEMY
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PPC Fundamentals Exam Issued by SEMRUSH ACADEMY
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SMM Fundamentals Exam Issued by SEMRUSH ACADEMY
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Social Media Issued by HubSpot Academy
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Inbound Marketing Issued by HubSpot Academy
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Email Marketing Issued by HubSpot Academy
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Google Analytics Individual Qualification Issued by Google
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YouTube creative essentials Issued by Google
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Prepare for a programmatic world Issued by Google
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Measure your customer-centric marketing Issued by Google
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Make engaging mobile messages Issued by Google
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Activate customer-centric marketing Issued by Google
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Google Ads Display Certification Issued by Google
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Facebook Certified Media Planning Professional Issued by Facebook
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Facebook Certified Media Buying Professional Issued by Facebook
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Google Ads Display Certification Issued by Google
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Google Ads Display Award Issued by Google
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Google Ads Fundamentals Award Issued by Google
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Virtual Teacher Specialization Issued by UC Irvine
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The Fundamentals of Digital Marketing Issued by Google
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Marketing Analytics MicroMasters Issued by University of California, Berkeley
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Marketing in a Digital World Issued by University of Illinois at Urbana-Champaign
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Marketing in a Digital World MicroMasters Issued by Curtin University
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Behavioural Economics in Action Issued by University of Toronto
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Introduction to Marketing: Tools to Set Enterprises Apart Issued by The University of Edinburgh
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Marketing Mix Implementation Specialization Issued by IE Business School
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Social Media Marketing Specialization Issued by Northwestern University
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Descriptive Statistics Issued by UC Berkeley
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Excel for Data Analysis and Visualization Issued by Microsoft
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Becoming a Resilient Person Issued by Washington University of Health and Science
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U.Lab: Transforming Business, Society, and Self Issued by MIT Sloan School of Management
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Diploma in Treasury Management Issued by Association of Corporate Treasurers
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Certificate in Treasury Fundamentals Issued by Association of Corporate Treasurers
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Certificate in International Treasury Management Issued by Association of Corporate Treasurers
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Financial Markets Issued by Yale School of Management
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Corporate Finance Essentials Issued by IESE Business School
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Introduction to Corporate Finance Issued by University of Pennsylvania
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The Language and Tools of Financial Analysis Issued by The University of Melbourne
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Certificate in Mortgage Advice and Practice (CeMAP) ifs University College
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2008 Certificate in Regulated Equity Release (CeRER) ifs University College
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Experience
I am proud of the hundreds of companies and thousands of locations I helped
