About Professor M
Award-Winning Google Business Profile Expert, Consultant, Trainer and Speaker
Hello!
What can I say about myself… Professor M is a nickname given to me as my name is Goncalo Matthews, people started to call me Matthews as I enjoy sharing my knowledge with others, then they started to call me Professor M. I started using it as my professional brand.
What else…
Once upon a time a premature baby boy was born in the year this happened:
My family always owned local businesses (stationery shop, jewellers, insurance agency) and I would help in the Summer and Holidays.
I’ve worked in crazy big multinationals and started a few businesses. But after the initial buzz of the first 6-12 months albeit successful, I would get bored and felt that something was missing in me to feel fulfilled.
As I have been doing Local SEO since 2007! (time flies), and in 2011, I started a Local Digital Marketing Agency, specialized in Local SEO and Google Local Listings Product (whatever was its name: Google Places, Google+, Google My Business…)
We carried out management services and consultancy work around the world (mainly in the US, UK, Canada, Australia) for businesses of various sizes from micro-enterprises to multinationals until I sold it at the end of 2019, even before the covid-19 pandemic.
Why I sold my profitable Agency? 2 events in my life made me rethink my “path”. First, I found that people with the same genetic condition (Polycystic kidney disease) as me have an average survival age of 54 years old. And I am almost 40… Yet, I believe that I will live many more years than that. Then the second event, my brother died at 39 years of age…
So I started thinking about my mortality, what would be my mark on this world, my legacy?
Also, what good is it to have a big house in a great place, an expensive car… if I am not trying to make a difference in people’s lives.
“Ok, I want to make a difference. How?…”
In 2019, I realised that I had to do something about it! So I sold the agency and started “Professor M”. A dumb thing to do? Financially, probably. But personally, it’s the best thing I ever did.
I hope to make a difference by helping you with Google Business Profile (formerly Google My Business) and Local SEO.
and I was born in same country as these fellow expats:
My family always owned local businesses (stationery shop, jewellers, insurance agency) and I would help in the Summer and Holidays.
However, my parents wanted me to go to University, so I was the first “one” in my family to go.
After university in 2004, I moved to UK with my Girlfriend at the time (and now my beautiful wife) to feel and be more independent, looking for a new adventure.
I’ve worked in crazy big multinationals and started a few businesses. But after the initial buzz of the first 6-12 months albeit successful, I would get bored and felt that something was missing in me to feel fulfilled.
As I have been doing Local SEO since 2007! (time flies), and in 2011, I started a Local Digital Marketing Agency, specialized in Local SEO and Google Local Listings Product (whatever was its name: Google Places, Google+, Google My Business…)
We carried out management services and consultancy work around the world (mainly in the US, UK, Canada, Australia) for businesses of various sizes from micro-enterprises to multinationals until I sold it at the end of 2019, even before the covid-19 pandemic.
Why I sold my profitable Agency? 2 events in my life made me rethink my “path”. First, I found that people with the same genetic condition (Polycystic kidney disease) as me have an average survival age of 54 years old. And I am almost 40… Yet, I believe that I will live many more years than that. Then the second event, my brother died at 39 years of age…
So I started thinking about my mortality, what would be my mark on this world, my legacy?
Also, what good is it to have a big house in a great place, an expensive car… if I am not trying to make a difference in people’s lives.
“Ok, I want to make a difference. How?…”
In 2019, I realised that I had to do something about it! So I sold the agency and started “Professor M”. A dumb thing to do? Financially, probably. But personally, it’s the best thing I ever did.
I hope to make a difference by helping you with Google Business Profile (formerly Google My Business) and Local SEO.
Professor M
Education & Qualifications
The Fundamentals of Digital Marketing Issued by Google
Facebook Certified Media Planning Professional
Issued by Facebook
Social Media Certification Issued by HubSpot
SEO Fundamentals
Issued by SEMRush
Marketing in a Digital World MicroMasters Issued by Curtin University
Google My Business Basics Issued by Google
Marketing Analytics MicroMasters Issued by University of California, Berkeley
Social Media Marketing Specialization Issued by Northwestern University
SEO Fundamentals Exam Issued by SEMRUSH ACADEMY
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Technical SEO Exam Issued by SEMRUSH ACADEMY
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Competitive Analysis and Keyword Research Test Issued by SEMRUSH ACADEMY
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PPC Fundamentals Exam Issued by SEMRUSH ACADEMY
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SMM Fundamentals Exam Issued by SEMRUSH ACADEMY
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Social Media Issued by HubSpot Academy
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Inbound Marketing Issued by HubSpot Academy
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Email Marketing Issued by HubSpot Academy
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Google Analytics Individual Qualification Issued by Google
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YouTube creative essentials Issued by Google
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Prepare for a programmatic world Issued by Google
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Measure your customer-centric marketing Issued by Google
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Make engaging mobile messages Issued by Google
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Activate customer-centric marketing Issued by Google
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Google Ads Display Certification Issued by Google
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Facebook Certified Media Planning Professional Issued by Facebook
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Facebook Certified Media Buying Professional Issued by Facebook
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Google Ads Display Certification Issued by Google
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Google Ads Display Award Issued by Google
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Google Ads Fundamentals Award Issued by Google
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Virtual Teacher Specialization Issued by UC Irvine
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The Fundamentals of Digital Marketing Issued by Google
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Marketing Analytics MicroMasters Issued by University of California, Berkeley
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Marketing in a Digital World Issued by University of Illinois at Urbana-Champaign
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Marketing in a Digital World MicroMasters Issued by Curtin University
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Behavioural Economics in Action Issued by University of Toronto
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Introduction to Marketing: Tools to Set Enterprises Apart Issued by The University of Edinburgh
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Marketing Mix Implementation Specialization Issued by IE Business School
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Social Media Marketing Specialization Issued by Northwestern University
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Descriptive Statistics Issued by UC Berkeley
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Excel for Data Analysis and Visualization Issued by Microsoft
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Becoming a Resilient Person Issued by Washington University of Health and Science
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U.Lab: Transforming Business, Society, and Self Issued by MIT Sloan School of Management
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Diploma in Treasury Management Issued by Association of Corporate Treasurers
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Certificate in Treasury Fundamentals Issued by Association of Corporate Treasurers
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Certificate in International Treasury Management Issued by Association of Corporate Treasurers
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Financial Markets Issued by Yale School of Management
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Corporate Finance Essentials Issued by IESE Business School
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Introduction to Corporate Finance Issued by University of Pennsylvania
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The Language and Tools of Financial Analysis Issued by The University of Melbourne
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Certificate in Mortgage Advice and Practice (CeMAP) ifs University College
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2008 Certificate in Regulated Equity Release (CeRER) ifs University College
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Experience
I am proud of the hundreds of companies and thousands of locations I helped
