The Google Business Profile
Suspended and Disabled Expert

Award-Winning Google Business Profile Expert, Consultant, Trainer and Speaker

Hello!

What can I say about myself… Professor M is a nickname given to me as my name is Goncalo Matthews, people started to call me Matthews as I enjoy sharing my knowledge with others, then they started to call me Professor M. I decided to start using it as my professional brand.

 

What else…

Once upon a time a premature baby boy was born in the year this happened:

My family always owned local businesses (stationery store, jewelry store, insurance agency) and I helped out during the summer and holidays.

 

I’ve worked in crazy big multinationals and started a few businesses. But after the initial buzz of the first 6-12 months, albeit successful, I would get bored and felt that something was missing in me to feel fulfilled.

 

I have been doing local SEO since 2007! (time flies), and in 2011 I started a local digital marketing agency specializing in local SEO and Google’s Local Listings product (whatever it was called: Google Places, Google+, Google My Business and now Google Business Profile…).

 

We provided management services and consulting all over the world (mainly in the US, UK, Canada and Australia) for businesses of various sizes, from micro to multinational, until I sold it at the end of 2019, even before the COVID-19 pandemic.

 

Why did I sell my profitable agency? 2 events in my life made me rethink my “path”. First, I found out that people with the same genetic condition as me (Polycystic Kidney Disease) have an average survival age of 54 years. And I am over 40… Still, I believe I will live many more years than that. Then the second event, my brother died at the age of 39…

So I started thinking about my mortality, what would be my mark on this world, my legacy?
Also, what good is it to have a big house in a great place, an expensive car… if I am not trying to make a difference in people’s lives.
“Ok, I want to make a difference. How?…”

 

So I started to think about my mortality, what would be my mark in this world, my legacy?
Also, what is the point of having a big house in a great place, an expensive car… if I am not trying to make a difference in people’s lives.
“Okay, I want to make a difference. How?…”


I hope to make a difference by helping you with Google Business Profile (formerly Google My Business) and Local SEO.

and I was born in same country as these fellow expats:

My family always owned local businesses (stationery shop, jewellers, insurance agency) and I would help in the Summer and Holidays. 

However, my parents wanted me to go to University, so I was the first “one” in my family to go.
After university in 2004, I moved to UK with my Girlfriend at the time (and now my beautiful wife) to feel and be more independent, looking for a new adventure.

I’ve worked in crazy big multinationals and started a few businesses. But after the initial buzz of the first 6-12 months albeit successful, I would get bored and felt that something was missing in me to feel fulfilled.


As I have been doing Local SEO since 2007! (time flies), and in 2011, I started a Local Digital Marketing Agency, specialized in Local SEO and Google Local Listings Product (whatever was its name: Google Places, Google+,  Google My Business…)


We carried out management services and consultancy work around the world (mainly in the US, UK, Canada, Australia) for businesses of various sizes from micro-enterprises to multinationals until I sold it at the end of 2019, even before the covid-19 pandemic.

 

Why I sold my profitable Agency? 2 events in my life made me rethink my “path”. First, I found that people with the same genetic condition (Polycystic kidney disease) as me have an average survival age of 54 years old. And I am almost 40… Yet, I believe that I will live many more years than that. Then the second event, my brother died at 39 years of age…

So I started thinking about my mortality, what would be my mark on this world, my legacy?
Also, what good is it to have a big house in a great place, an expensive car… if I am not trying to make a difference in people’s lives.
“Ok, I want to make a difference. How?…”

 

In 2019, I realised that I had to do something about it! So I sold the agency and started “Professor M”. A dumb thing to do? Financially, probably. But personally, it’s the best thing I ever did.


I hope to make a difference by helping you with Google Business Profile (formerly Google My Business) and Local SEO.

Professor M

Education & Qualifications

google logo

The Fundamentals of Digital Marketing
Issued by Google

Facebook Certified Media Planning Professional
Issued by Facebook

Social Media Certification
Issued by HubSpot

SEO Fundamentals
Issued by SEMRush

curtin university logo

Marketing in a Digital World MicroMasters
Issued by Curtin University

google logo

Google My Business Basics
Issued by Google

california berkeley university logo

Marketing Analytics MicroMasters
Issued by University of California, Berkeley

northwestern university logo

Social Media Marketing Specialization
Issued by Northwestern University

SEO Fundamentals Exam

Issued by SEMRUSH ACADEMY

 

Technical SEO Exam

Issued by SEMRUSH ACADEMY

 

Competitive Analysis and Keyword Research Test

Issued by SEMRUSH ACADEMY

 

PPC Fundamentals Exam

Issued by SEMRUSH ACADEMY

 

SMM Fundamentals Exam

Issued by SEMRUSH ACADEMY

 

Social Media

Issued by HubSpot Academy

 

Inbound Marketing

Issued by HubSpot Academy

 

Email Marketing

Issued by HubSpot Academy

 

Google Analytics Individual Qualification

Issued by Google

 

YouTube creative essentials

Issued by Google

 

Prepare for a programmatic world

Issued by Google

 

Measure your customer-centric marketing

Issued by Google

 

Make engaging mobile messages

Issued by Google

 

Activate customer-centric marketing

Issued by Google

 

Google Ads Display Certification

Issued by Google

 

Facebook Certified Media Planning Professional

Issued by Facebook

 

Facebook Certified Media Buying Professional

Issued by Facebook

 

Google Ads Display Certification

Issued by Google

 

Google Ads Display Award

Issued by Google

 

Google Ads Fundamentals Award

Issued by Google

 

Virtual Teacher Specialization

Issued by UC Irvine

 

The Fundamentals of Digital Marketing

Issued by Google

 

Marketing Analytics MicroMasters

Issued by University of California, Berkeley

 

Marketing in a Digital World

Issued by University of Illinois at Urbana-Champaign

 

Marketing in a Digital World MicroMasters

Issued by Curtin University

 

Behavioural Economics in Action

Issued by University of Toronto

 

Introduction to Marketing: Tools to Set Enterprises Apart

Issued by The University of Edinburgh

 

Marketing Mix Implementation Specialization

Issued by IE Business School

 

Social Media Marketing Specialization

Issued by Northwestern University

 

Descriptive Statistics

Issued by UC Berkeley

 

Excel for Data Analysis and Visualization

Issued by Microsoft

 

Becoming a Resilient Person

Issued by Washington University of Health and Science

 

U.Lab: Transforming Business, Society, and Self

Issued by MIT Sloan School of Management

 

Diploma in Treasury Management

Issued by Association of Corporate Treasurers

 

Certificate in Treasury Fundamentals

Issued by Association of Corporate Treasurers

 

Certificate in International Treasury Management

Issued by Association of Corporate Treasurers

 

Financial Markets

Issued by Yale School of Management

 

Corporate Finance Essentials

Issued by IESE Business School

 

Introduction to Corporate Finance

Issued by University of Pennsylvania

 

The Language and Tools of Financial Analysis

Issued by The University of Melbourne

 

Certificate in Mortgage Advice and Practice (CeMAP)

ifs University College

 

2008        Certificate in Regulated Equity Release (CeRER)

ifs University College

 

Experience

I am proud of the hundreds of companies and thousands of locations I helped

different businesses, Professor M experience

Values Code

Righteousness 

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To be acutely honest throughout my dealings with all people. Believe in justice, not from other people, but from myself. I make a full commitment to my decisions

Compassion and Respect

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To be kind toward others and mindful of others, treat everyone with respect and help at every opportunity . If an opportunity does not arise, I go out of my way to find one.

Honesty

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When I say that I will perform an action, it is as good as done. I do not have to 'give my word' as speaking and doing are the same action.

Honour 

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I have only one judge of honour and character, and this is myself. Decisions I make and how these decisions are carried out are a reflection of who I truly am.

Duty and Loyalty

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I am responsible for everything that I have done and everything that I have said and all of the consequences that follow. I am loyal to all of those in my care.

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