Google My Business Course

Pathway

If you are starting a Google My Business Listing or you wish to go through all the steps from setup to full optimization

Course Content

What is Google My Business

  • Intro
  • Key data

Google My Business Profile Sign Up

  • Check if you already have a profile
  • How to claim if someone already claimed it
  • Google My Business Setup Process
    • Business name
    • Type of Business and Address
    • How to choose a category

Google My Business Profile Verification

  • Verification Options
  • What to do if I don’t receive verification code
  • Where to put the verification code

Google My Business Profile Configuration

  • GMB Dashboard Tour
  • Info Section
    • Business Name
    • Categories
    • Address
    • Service Areas
    • Hours
    • More hours
    • Special Hours
    • Phone Number
    • Short name
    • Website
    • Other Links Appointment, Orders,Menu
    • Attributes
    • Description
    • Opening date

Photos and Videos

  • How to add photos
  • How to add a Logo and Cover
  • How to add videos
  • How to add 360 photos
  • How to remove Photos and Videos
  • Tips and tools for photos
  • Tips and tools for videos

Google My Business Posts

  • Posts Types
  • How create a post
  • Content policies
  • Post Issues
  • Post Tips

Products Section

  • How to create a product and product category
  • Products Live on your profile
  • Products Tips

Services Section

  • How to create a service and service category
  • Services on your profile
  • Services Tips

Menu Section

  • How create a menu
  • Menu on your profile
  • Menu Tips

GMB Performance Data/Insights

  • Insights tour
  • New “Performance” section tour
  • How to use the data
  • Tips

Google Reviews

  • How to get reviews
  • How to respond to reviews
  • How to remove reviews
  • Reviews Spam
  • Review tips

Add Messaging – Booking and Orders

  • How to add the messaging feature
  • Booking and orders?
  • Messaging Rules
  • Messaging tips

AddFollowers

  • How to add offer to followers
  • Follower tips

Google Bookings

  • How it works
  • Software to choose
  • Telehealth, booking etc

Management of your GMB Listing

  • Add and remove users
  • Change Settings: Notifications, Language
  • Tasks and recommendations
  • Add and remove locations
  • Policies and Guidelines

Live Google Search Profile Tour

Live Google Map profile Tour

How Google Local Ranking Works

  • Ranking Factors
  • How to optimise your Google My Business profile
  • How to rank at the top

All Google My Business Optimisations

Google My Business Issues and how to resolve

  • Fix a Suspension and disable profile
  • Map Location Issue
  • Street View Image issue
  • Duplicate Listing Issues
  • Business Move
  • Add Social Media Links (Facebook, Twitter, LinkedIn)

Limited Available Features

  • Google Guaranteed
  • Calls

Google My Business Special Features

  • Car dealers
  • Restaurants and food business
  • Hotels and accommodation businesses
  • Healthcare providers

GMB Cheat sheets

Free tools for Google My Business

What to do Next

  • Local Google Search Optimization Training
    • Website and URL structure
    • Optimizations for Local SEO
  • Citations
  • Yelp Training: Creating and Optimization
  • Apple Maps Training: Creating and Optimization
  • TripAdvisor Training: Creating and Optimization
  • Bing Local Training: Creating and Optimization
  • Free Online Tools Tutorials

Google Local Tools

  • Google Local Ads
  • Google Local Service Ads

Course type

Video, Audio and Text Based Lectures

Duration

10 hours

Course Schedule

No time limit

Course Location

Online

Course Fee

here

Who Should Attend

The business owners/managers of local businesses, Web Designers and Local SEO Beginners – for all those who want to learn how to setup, manage and optimize Google My Business and other Local SEO tools

Entry Requirements

There are no specific academic entry requirements for this course

Aims

Manage the way your business information appears across Google Search and Maps by creating and optimising a Business Profile on Google My Business and other local online tools.

Objectives

  • Achieve the following objectives:
    • Verify the name, location, and contact information for their business and describe the services provided.
    • Create a Business Profile on Google with all information filled out and request the verification code once completed.
  • Answer the following essential questions:
    • How does strengthening my online presence help my business?
    • What benefits will I get as a business owner by creating an online profile?
    • What are some simple ways I can make my business more ?visible and attract customers?
    • What is the best way to respond to reviews?
    • How to take and upload photos and videos?
    • What can be done to strengthening the Google My Business?
  • Internalize the following enduring understandings:
    • It is possible to increase the visibility of my business on Google, including on Search and Maps.
    • I can customize my Business Profile on Google.

Outcomes

  • Navigate to www.google.com/business.
  • Sign in to their Google account.
  • Type the name of their business.
  • Select if they want to add a physical location.
  • If yes, type in their business address.
  • Decide if they are willing to go beyond their location to serve their customers.
  • Choose a business category.
  • Enter their business phone number and website URL (if they already have one).
  • Submit their profile for verification.
  • Understand ALL of the functions within Google My Business
  • Upload optimised photos and videos
  • Create a free website with Google My Business
  • Boost your local SEO listings on the search results page
  • Respond to all reviews
  • Create Posts for products, events