Google My Business Training Guide

Pathway

This Pathway will be your day to day guide for Google My Business. You can check here all the different sections, specific elements, updates, categories, issue resolution tutorials

Training Guide Content

Summary

GMB Intro & Setup

  • Intro
  • Key data
  • Check if you already have a profile
    • How to claim if someone already claimed it
  • Google My Business Setup Process
    • Business name
    • Type of Business and Address
    • How to choose a category
  • Google My Business Profile Verification
    • Verification Options
    • What to do if don’t receive verification code
    • Where to put the verification code
  • Live Google Search profile Tour
  • Live Google Map profile Tour

GMB Account Dashboard

  • GMB Dashboard Tour
  • Sign in issues

GMB Info Section

  • Business Name
  • Categories & Database
  • Address
  • Service Areas
  • Hours, More hours and Special Hours
  • Phone Numbers
  • Short name
  • Website, Other Links Appointment, Orders, Menu
  • Attributes
  • Description
  • Opening date

GMB Photos and Videos

  • How to add photos
  • How to add a Logo and Cover
  • How to add videos
  • How to add 360 photos
  • How to remove Photos and Videos
  • Tips and tools for photos
  • Tips and tools for videos

GMB Posts

  • Posts Types
  • How create a post
  • Content policies
  • Post Issues
  • Post Tips

GMB Products, Services and Menu Section

  • How to create a product and product category
  • Products Live on your profile
  • Products Tips
  • How to create a service and service category
  • Services on your profile
  • Services Tips
  • How create a menu
  • Menu on your profile
  • Menu Tips

GMB Performance Data/Insights

  • Insights tour
  • New “Performance” section tour
  • How to use the data
  • Tips
  • Using Data Studio and GMB

Google Reviews

  • How to get reviews
  • How to respond to reviews
  • How to remove reviews
  • Reviews Spam
  • Review tips

GMB Engagement Features

  • Add Messaging – Booking and Orders

    • How to add the messaging feature

    • Booking and orders

    • Messaging Rules

    • Messaging tips

  • Add Followers

    • How to add offer to followers

    • Follower tips

  • Google Bookings
    • How it works
    • Software to choose
      Telehealth, booking etc

GMB Listing Management

  • Add and remove users
  • Change Settings: Notifications, Language
    Tasks and recommendations
  • Add and remove locations
  • Policies and Guidelines
  • GMB Cheat sheets

GMB Ranking

  • Ranking Factors
  • How to optimise your Google My Business profile
  • How to rank at the top

GMB Internal Optimisations

  • Info Optimisation

  • Posts Optimisation

  • Photos and Video Optimisations

  • Using Insights

GMB Issues

  • Fix a Suspension and disable profile
  • Map Location Issue
  • Street View Image issue
  • Duplicate Listing Issues
  • Business Move
  • Add Social Media Links (Facebook, Twitter, LinkedIn)

GMB Updates & Limited Features

  • Updates
  • Limited Available Features

GMB Special Features for

  • Car dealers
  • Restaurants and food business
  • Hotels and accommodation businesses
  • Healthcare providers

GMB External Optimisations & Local SEO

  • Local Google Search Optimization Training
  • Website and URL structure
    Optimizations for Local SEO
  • Citations

Other Local Listings

  • Yelp Training: Creating and Optimization
  • Apple Maps Training: Creating and Optimization
  • TripAdvisor Training: Creating and Optimization
  • Bing Local Training: Creating and Optimization

Software/Tools Tutorials for GMB

  • Tools for Google My Business & Local SEO

  • Online Tools Tutorials

    • Photo Tools

    • Video Tools

    • YouTube

Google Paid Tools

  • Google Local Ads
  • Google Local Service Ads