
GBPedia
Google (My) Business Profile
Training Courses

If you are looking just for a basic course or knowledge, like you find on Udemy or Youtube, this course isn’t.
I will go through all the basics, but I don’t stop there, I also added the best practices, FAQs, optimization tips, and tactics used by me & other leading experts, and not used by most businesses.
A Google Business Profile is the top source of Free leads/customers for businesses, but it’s getting tougher to reap the benefits with the increasing competition, so knowing how to optimize and take advantage of Google Business Profile is a priority
This Google Business Profile (former Google My Business) course is the most comprehensive you will find anywhere and it’s updated frequently.
I invite you to go through the curriculum and see it for yourself, the value of this course.

Some of the things you will learn:
- Learn how to create a profile that will stand out when customers search for your business.
- Get a business profile verified
- How to optimize and manage a business profile on Google effectively like a seasoned professional
- How to use Google Business Profile engagement features and other special features to attract more customers and capture more sales
- What are the rank factors, how the local algorithm works, and create strategies to help a Google Business Profile rank better
- Learn how to optimize for click to rate/leads
- How to generate more Reviews
- How to resolve issues and what to do in different case scenarios
Training Course Content
Google Business Profile
Start Course
If you are starting a Google Business Profile (Google My Business) or you wish to go through all the steps from setup to full optimization of a profile.
Google Business Profile
Optimization For Ranking Higher Course
This course will guide you through optimization of a Google Business Profile for higher rankings, improve your click to rate, and increase the number of leads/customers
GBPedia
14 Days Free Trial-
Comprehensive Google Business Profile Resources
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GBPedia Google (My) Business Profile Guide
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GBPedia Google (My) Business Profile Start and Optimization Courses
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GBPedia Local Intelligence Service
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GBPedia Exclusive Community Resources
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Content Request/Feedback Form
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Created by a Professional Google Business Profile & Local SEO Expert
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No Credit Card
GBPedia
Exclusive Resources-
Comprehensive Google Business Profile Resources
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GBPedia Google (My) Business Profile Guide
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GBPedia Google (My) Business Profile Start and Optimization Courses
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GBPedia Local Intelligence Service
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GBPedia Exclusive Community Resources
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Content Request/Feedback Form
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Created by a Professional Google Business Profile & Local SEO Expert
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No Sneaky Automatic Renewal, you will only renew if you want
Money back
guarantee
GBPedia Google (My) Business Profile Course Curriculum
Course Duration: 2 hours per week for 4 weeks
Course Delivery: Online
Course fee: Check here
Module 1 – Google Business Profile Intro, Setup & Verification
Intro
- Introduction
- Google Business Profile Facts
- Live Google Search Google Business Profile Tour
- Live Google Map Google Business Profile Tour
- Google Business Profile Manager Tour
Google Business Profile Setup Process
- Google Business Profile Setup Process Intro
- Check if you already have a profile or create a new one
- How to claim a Google Business Profile if someone already claimed it
- Creating a Google Business Profile Account
- “Find and manage your business” Step
- “Start building your Business Profile” Step
- Address/Business Type
- Storefront Business Setup Path
- Service Area Business Setup Path
- Hybrid Business Setup
- Verification Step and Customization Step
Google Business Profile Verification
- Verification Options
- You requested a postcard, what will happen next
- Where to put the verification code
- What to do if you don’t receive the verification code
Module 2 – Google Business Profile Business Details
Info Section Intro
- Info Section Intro Notes
Business Name
- What Business Name you should use
- Adding Keywords to your GBP Business Name
- How to Change The Business Name On GBP
- Business names and Individual Practitioners
Categories
- What Are Google Business Profile Categories?
- How to choose your Google Business Profile Categories
- The Category is not available
- How to Add or Edit Categories
- Categories Tips and Strategies
Address
- Business Address Intro
- Address Guidelines
- How to Add or Edit Your Address
- If Your Address Cannot Be Found
- How to Clear The address To Hide It
- Located In Feature
- How To Change Map Pin Location on Google Maps
- How Can The Address Influence Your Profile Ranking?
Service Areas
- Service Areas
- Service Areas Guidelines
- How To Add One or More Service area(s)
- How to Remove One or More Service Area
- Service Areas and Ranking
- Services Areas Extras, Optimizations and Tips
Operating Hours, More & Special Hours
- Hours, More & Special Hours Intro
- “Hours” – Operating hours
- How to Add/Change Hours
- How to Set Breaks
- How to Set Up 24-hour Business Hours
- “More Hours”
- How to Set “More hours”
- “Special Hours and Holidays”
- How to use Special hours
- By Appointment Only Hours
- Hours, More hours and Special Hours Extras, Optimizations and Tips
Phone Number
- Phone Numbers
- Phone Number Guidelines
- How to Add and Change Phone number(s)
- Phone Number Extras, Optimizations and Tips
Short Name
- Short name
Local Links
- Local Links
- Website Link and How To Add /Edit
- Action Local Links: Appointment, Menu, Order, Reservations Links
- Place an Order Links
- Local Links Extras, Optimizations and Tips
Attributes
- Google Business Profile Attributes
- Objective Attributes (Editable)
- Subjective Attributes
- Attributes Extras, Optimizations and Tips
Business Description
- Business Description
- Business Description Guidelines
- Business Description Extras, Optimizations, Tips
- How to Add/Edit Business Description
Opening Date
- Opening Date
- How to Set Opening Date
- Years in Business Feature
- Using Opening Date Before Opening The Business
Close Reopen Section
- Close/Reopen this business on Google Section
- Mark As Temporarily Closed
- Mark As Permanently Closed
- Mark As Open
- Remove Listing
Google Assistant
- Google Assistant Calls
Advanced Information
- Advanced Information
Module 3 – Google Business Profile Photos and Videos
Photos and Videos Intro
- Photos, Videos and Google Business Profile
- Photos Types
Logo
- Logo
- Logo Guidelines and Size Recommendation
- How to Add/Change the Logo
- Logo Extras, Optimizations and Tips
Cover Photo
- Cover Photo
- Cover Photo Guidelines and Recommendations
- How to add/change the Cover Photo
- Cover Photo Extras, Optimizations and Tips
Business Photos
- GBP Business-specific Photos
- Business Photos Guidelines and Recommendations
- How to Add/Upload Business Photos
- Business Photos Extras, Optimizations and Tips
- Photo Insights/Metrics
- How to Get Customer to Upload Photos
Videos
- Videos on Google Business Profile
- Video Guidelines and Recommendations
- How to Add/Upload Videos
- Video Extras, Optimizations and Tips
360/tour/Street View Photos
- 360/Tour/Street View Photos
- 360/Tour Photos Guidelines
- How to Make and Add 360 Imagery/Tour for GBP
- How to Change Business Street View (360) Photo
GBP Photos and Videos Ancillary Sections
- How to remove Photos, Videos or 360 Images
Module 4 – Google Business Profile Products & Services
GBP Products
- Google Business Profile Product Editor & Product Catalog
- Google Business Profile Product Guidelines
- Add, Edit, Delete Products
- Edit/Change Product Category Name
- Products Live The Public Google Business Profile
- GBP Product Extras, Optimizations and Tips
GBP Services
- Google Business Profile Services
- Current GBP Services Editor: Add, Delete and Edit Services
- Old Services Editor (Pre Nov 19)
- Services on Your Public Business Profile
- Google Business Profile Services Extras, Optimizations and Tips
Module 5 – Google Business Profile Posts
GBP Posts
- Google Business Profile Posts Section
- Creating What’s New/Updates Posts
- Creating Event Posts
- Creating Offers Posts
- Other Post types
- Images/Videos on Google Business Profile Posts
- Edit and Delete GBP Posts
- GBP Posts Rejection and Guidelines
- GBP Posts Public Display
- GBP Posts Extras, Optimizations and Tips
- Post ideas for your Business Profile
- GBP Posts Insights
Module 6 – Google Business Profile Performance/Insights Data
GBP Performance/Insights Data
- Google Business Profile Insights
- Google Business Profile Performance Report
- How to use the Google Business Profile Metrics Data
- Performance/Insights Data Extras, Optimizations and Tips
Module 7 – Google Reviews
Google Reviews Intro & Tour
- Introduction to Reviews
- Google Reviews in Your Google Business Profile
- Google Reviews Public Profile Tour
- Google Reviews on Local Search
- Individual Google Reviews Tour
- Other Google Reviews Public Features
- Reviews Stats
Getting Google Reviews
- Getting Google Reviews Intro
- “Get Reviews” Objections Debunked
- Don’t Break These Rules When Getting Google Reviews
- Getting More Reviews Ideas/Suggestions
- Keywords on Google Reviews
- Get a Direct Review Short Link
- Extra Email Templates For Requesting Reviews
Responding to Google Reviews
- Responding to Reviews Intro
- How to Reply to Google Reviews
- Responding to Positive Reviews
- Responding to Negative Reviews
- Responding to 3 stars Reviews
Remove Google Reviews
- Removing Reviews Intro
- Removing Bad/Negative Google Reviews (Not Fake Reviews)
- Removing Fake Google Reviews
- How Google Business Profile Reviews Workflow Tool Works
- If You Can’t/Google Refuses to Remove Negative Reviews, what do?
- How to Handle a Negative Review Attack
Google Reviews – Ancillary Sections
- Google Reviews Extras, Optimizations and Tips
Module 8 – Google Business Profile Free Website
GBP Free Website
- How to Create a Google Business Profile Free Website
- How to Edit The Google Business Profile Free Website
- Publishing The Google Business Profile Free Website
- Google Business Profile Free Website Dissection
- Google Business Profile Site Insights
- Google Business Profile Site Extras, Optimizations and Tips
Module 9 – Google Business Profile Management
Managing Users
- Users Section Dashboard
- Users Levels of access
- How to Add Users to Google Business Profile
- How to Remove Users Or Yourself from a Google Business Profile
- How to Change User Roles on Google Business Profile
- How to Change the Primary Owner or Transfer Ownership of a Google Business Profile
- User Management Best Practices for Business Owners
- What to Do If Someone Has Requested Ownership of the Google Business Profile?
Managing Locations
- Manage, Add, Remove Locations
Managing Account Settings
- Managing Notifications and Language
- How to recover my Google Business Profile Login Details
- Sign in issues
- How to Change the Email Used on Google Business Profile
GBP Support
- Contact Support
Google Business Profile Duplicates
- Duplicates Intro
- How to Find Google Business Profile Duplicates
- What To Do When You Have Duplicates
- How to Remove Google Business Profile Duplicates
- Location Marked as Duplicate Location in Your Account
- How To Merge Google Business Profiles
- How to Mark an Old Profile as Moved and Transfer Reviews
- How Do You Check If a Google Business Profile is Unclaimed or Claimed?
- Google Business Profile Duplicates Extras, Optimizations and Tips
GBP Management – Ancillary Sections
- Policies & Guidelines and 3rd Party Info
- Get All Google Business Profile IDs
- GBP Management Recommendations and Checklists
- Scams affecting Google Business Profiles
Course Duration: 2 hours
Course Delivery: Online
Course fee: Check here
Module 1 – GBP Engagement Features
GBP Messaging
- Google Business Profile Messaging Intro
- Google Business Profile Messaging on Your Public Profile
- Google Business Profile Messaging Inbox
- How to Turn On and Off Google Business Profile Messages
- How Customers can message you through Google Business Profile
- Responding to Customer Messages on Google Business Profile
- Managing Google Business Profile Messages
- “Get a Quote” and “Request a Booking” Buttons
- Google Business Profile Messages Extras, Optimizations and Tips
GBP Bookings
- Booking with Google Business Profile
- Appointment Links
- Online Booking with Reserve with Google
- Turning On/Off Online Booking with Reserve with Google
- Managing Online Booking with Reserve with Google
- Offer Your Services Online
- How Customers Make Bookings Instructions
GBP Followers Feature
- About The Followers Feature
- Welcome Offer
- Google Maps App Community Feed
GBP Q&A
- Q&A Feature Intro
- How to Reply to Q&As
- Create a FAQ on Your Google Business Profile Q&A
- How to Report Fake/Spam Q&As to Google
- GBP Q&A Extras, Optimizations and Tips
- Question and Answer Policies to Follow
Other GBP Engagement Features
- Google Assistant/Duplex
- Google Business Profile Marketing Kit
- Video Maker
Module 2 – GBP Algorithm, Ranking and Optimization
GBP Ranking & Algorithm
- Google Local Algorithm Intro
- Core Local Algorithm Factors In Detail
- Google Business Profile Stronger Ranking Signals
- How To Rank At The Top
- Local Factors Reports
- Benefits of Ranking on the Local Google 3-Pack
GBP Optimization
- Optimization for Ranking
- Optimization for Click to Rate (CTR), Leads, Conversions
GBP Audit
- Audit Your GBP Profile Checklist
Spam Fighting
- Google Business Profile Spam Intro
- What are the most common types of spam/fake profiles on Google
- Find Spam/Fake Google Business Profiles
- How to Report Spam/Fake Google Business Profiles
Module 3 – Google Business Profile Supplementary
GBP Supplementary Sections
- Social Media Connections on Your Google Business Profile
- Adding UTM Tracking
- Justifications
- Jargon
Course type
Video, Audio and Text Based Lectures
Duration
10 hours
Course Schedule
No time limit
Course Location
Online
Course Fee
here
Who Should Attend
The business owners/managers of local businesses, Web Designers and Local SEO Beginners – for all those who want to learn how to setup, manage and optimize Google My Business and other Local SEO tools
Entry Requirements
There are no specific academic entry requirements for this course
Aims
Manage the way your business information appears across Google Search and Maps by creating and optimising a Business Profile on Google My Business and other local online tools.
Objectives
- Achieve the following objectives:
- Verify the name, location, and contact information for their business and describe the services provided.
- Create a Business Profile on Google with all information filled out and request the verification code once completed.
- Answer the following essential questions:
- How does strengthening my online presence help my business?
- What benefits will I get as a business owner by creating an online profile?
- What are some simple ways I can make my business more ?visible and attract customers?
- What is the best way to respond to reviews?
- How to take and upload photos and videos?
- What can be done to strengthening the Google My Business?
- Internalize the following enduring understandings:
- It is possible to increase the visibility of my business on Google, including on Search and Maps.
- I can customize my Business Profile on Google.
Outcomes
- Navigate to www.google.com/business.
- Sign in to their Google account.
- Type the name of their business.
- Select if they want to add a physical location.
- If yes, type in their business address.
- Decide if they are willing to go beyond their location to serve their customers.
- Choose a business category.
- Enter their business phone number and website URL (if they already have one).
- Submit their profile for verification.
- Understand ALL of the functions within Google My Business
- Upload optimised photos and videos
- Create a free website with Google My Business
- Boost your local SEO listings on the search results page
- Respond to all reviews
- Create Posts for products, events
#Google Business Profile Training Course/Google My Business Training Course

The Best Google Business Profile (Google My Business) Training Course- from Start to Full Optimization: GBPedia Google Business Profile Start Course and GBPedia Google Business Profile Optimization For Results Course
Course Provider: Organization
Course Provider Name: Professor M
Course Provider URL: https://professorm.org
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