My Google Business Profile Suspended: Flagged For Suspicious Activity or Due To Quality Issues

Professor M

Google Business Profile (formerly Google My Business) Expert, Trainer, Speaker

My Google Business Profile Suspended: Flagged For Suspicious Activity or Due To Quality Issues

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Your business profile on Google has been unfortunately suspended, and the reason for the suspension normally is only “due to quality issues” or “suspicious activity”.

Therefore in this article, I will explore the “Suspended” alert messages from Google and the most common reasons for a profile suspension.

Main Suspended Reason Messages from Google

  • Suspended for suspicious activity:
    • “Your listing has been suspended because it was flagged for suspicious activity”
    • “This location has been suspended because it was flagged for suspicious activity”
    • or “Your Business profile on Google has been suspended because it was flagged for suspicious activity”
  • Suspended due to quality issues:
    • “Your listing has been suspended due to quality issues”
    • “This location has been suspended due to quality issues”
    • or “Your profile has been suspended due to quality issues”

What do they mean?

Your Business Profile Listing has been suspended because it was flagged for suspicious activity

Why was your Google Business Profile flagged for suspicious activity?

Normally this type of suspension is due to:

  • Certain Profile Edits (Business name, Address, Service Area Businesses, Phone number, Category)
  • Several Edits were made in one single section and it does not matter which edits were
  • Owner’s Google Account was suspended

Your Business Profile Listing has been suspended due to quality issues

Why was your Google Business Profile suspended due to quality issues?

Normally, this type of suspension is due to:

  • Google Algorithm signalized issues with your  profile, most of the time because:
    • Finds conflicting information about your business on the web (directories, Social Networks, your website)
    • Identifies your address as residential address, co-working space, PO Box, UPS Store, Virtual address
    • Found duplicates (How to find and remove duplicates)
  • User(s) reported the listing on Google through the “Suggest an edit” feature – Algorithm suspension if it thinks reporting is justified
  • User(s) reported through redressal form – Manual suspension by a Support Agent

Main Suspension Reasons That Gets Your Google Business Profile Suspended

  • Keyword stuffing your business name.
  • Using a P.O. Box or UPS store address.
  • You set up your listing at a virtual office or co-working space address.
  • You have a service-area business and are displaying a physical address.
  • You have an online-only business.
  • You are in a high-risk business category, like lawyers, plumbers, HVAC, locksmiths, rehab centers, etc.
  • If another business shares the same address.
  • You have made a bunch of changes/edits to your GMB profile in one sitting.
  • The URL you add to your GMB profile forwards/redirects to another website or links to a social media page.
  • If you change your listing from a Storefront to a Service Area Business (SAB).
  • Your address or hours don’t match what is listed on your website or other online business directories/citations.
  • You list your business hours as 24/7.
  • An owner user (sometimes a manager) on your profile got their Account suspended – so your listing got suspended because they got suspended.
  • You created multiple listings for the same business at the same address (duplicate listings).
  • Photos, Posts, Services, Business Description spammy or against Google’s policies.

Google does not advise the reasons why your business was suspended

Part of the anxiety of a Google Business Profile suspension is that Google doesn’t tell owners why their profile was suspended. Even if you contact support asking for the reasons.

Normally they tell you to go through the guidelines and try to figure it out by yourself the why.

Google’s advice on how to resolve the business profile suspended issue

Google Business Profile’s support article only advises:

  1. Review the Google Business Profile guidelines
  2. Ensure your profile follows the guidelines.
  3. After your profile meets guidelines, you can ask for reinstatement

and if it is denied, you can appeal but does not tell you how.

Google Business Suspension and Reinstatement Help

So not much help from Google… and the worst part is if you fill the reinstatement questionnaire and form wrongly, it can be months before your profile is reinstated or may never get reinstated, unfortunately. I know many cases where this has happened, as many of the queries I received are for suspended profiles.

That’s why I help Business Owners and Professionals reinstate their/clients’ Google Business Profiles through a Clinic Consultation or Google Business Profile Support Help Desk service, however, the earlier I am involved the quicker your profile can get reinstated.

Just as peace of mind, I can tell you that I helped reinstate over 500 suspended profiles (some of them were part of small chains) in the past 10 years, even though I cannot guarantee reinstatement, my success rate is over 95%.

Issues

Google Business Profile Suspension After Reinstatement Issue

Some businesses are getting suspended, reinstated, and then immediately suspended again, so in a “Suspension/Reinstatement Loop”. Leaving users unable to request a new reinstatement as Support thinks you have filed a reinstatement request… Several businesses have been suspended for over 2 months and counting.

This is a known technical issue. Google is aware and working on fixing it.

What can you do?

Contact Google Business Profile Support about this issue, I have a template on the guide you can use if you are member.

To learn the latest about Google Business Profile, you should check these articles:

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