How To Fix Your Google Business Profile Disabled

Professor M

Top Expert in Google Business Profile (formerly Google My Business) Expert in Suspended and Disabled Profiles

How To Fix Your Google Business Profile Disabled

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If you are reading this article, sadly your Google Business Profile access has been disabled, in summary, Google thinks your business is not eligible for a Business Profile.

Either you have received an email from Google notifying you of this, or you have seen the disabled notice on your Google Business Profile dashboard: “your access has been disabled because this profile doesn’t follow the guidelines. Edit your business info, and learn how to regain access.”

Decoding the the below notice/email, it means Google found something in your Google Business Profile that violates or potentially violates their guidelines, and with the disabled status your profile is not visible on Google Search and Maps.

Disabled Notice on your Google Business Profile:

“Your business is not visible to customers”, followed by “Your access has been disabled because this profile doesn’t follow the guidelines. Edit your business info, and learn how to regain access. Learn more” – similar to the image below:

Google Business Profile Search  Dashboard Disabled Message: "Your business is not visible to customers", followed by  "Your access has been disabled because this profile doesn’t follow the guidelines. Edit your business info, and learn how to regain access"
Google Business Profile Disabled Message

Email From Google To Advise Business Profile is Disabled:

The email starts with “Your business profile has been disabled” and then includes the reason your profile was disabled and the violation type. In the example below, the reason is “your business is not eligible for a Business Profile” and the violation type is “This Business Profile has been removed by Google”, “Learn more about our restriction policy”

Google Business Profile Disabled Email

This is probably the best guide to getting your business profile reinstated. I talk about the reasons why Google disabled your Google Business Profile and how to fix a Google Business Profile Disabled.

Why was your Google Business Profile disabled?

This is what Google says about disabled Business Profiles: “When a profile violates our guidelines, it’s disabled, which means the public can’t access the profile anymore.

This issue is similar to the suspended Google Business Profile issue but it is applied normally by Google AI when it doubts your business is real. Sometimes, it happens to businesses profiles normally waiting for verification.

The main reasons are:

  • Finds conflicting information about your business on the web (directories, Social Networks, your website)
  • Issues with your business name
  • Issues with your address
  • Spammy business category
  • Found duplicates

Please note, Google does not divulge much about the reasons why your business was disabled, even if you ask:

How To Reinstate a Google Business Profile Disabled

  1.  Open the Google Business Profile appeals tool. This is your dashboard for working on your appeal and checking the status of your appeal. Check this page for the full guide
  2. Make sure you’re signed in to the Google Account associated with your business profile by verifying that the email is the correct email you use to manage the suspended GBP listing account, and then click Confirm.
  3. Find and select the Google Business Profile you want to reinstate. If you only have one location, only the suspended location will appear, but if you’re an agency or have multiple Business Profile locations, you’ll need to select.
  4. On the next screen, the Google Business Profile Appeals tool displays the date and reason for the suspension or disabled action (under “Decision”), with a link to the guidelines. At the bottom right, select Next.
  5. On the next screen, you click Submit Appeal. After this screen, you will have exactly 60 minutes to assemble your business proof and upload it as per the warning message
  6. The next screen confirms that the appeal has been requested and asks you to add evidence to support your appeal. To add evidence, click the “add evidence” button.
  7. Upon pressing the add evidence button, the evidence form opens, you will see that it is pre-populated with your email address, business name, address and Google Business Profile ID. There are two file upload options available and text box for additional context.
  8. Google will review your appeal and send you an email with a decision. You can check the Appeals tool from time to time to see if the status has changed to Approved or Not Approved.


  • Even though the reinstatement process can be very frustrating, please note, you should never: remove the profile from the dashboard (you will lose all the reviews); create a new profile (high chances of getting suspended); and contact support multiple times or submit multiple reinstatements yourself (will only delay your case).
  • Google advises that currently they will review and respond to your reinstatement request within 2 weeks.

Google Business Profile Disabled Fix Alternative

Unfortunately, Google Support will not tell you what is the issue or issues that disabled your business profile. Also, if you don’t fix the issue and provide the correct evidence for your business type Google may refuse to reinstate your profile.

But I can help you! I am a Google Business Profile Product Expert and a specialist in reinstating suspended/disabled profiles and having reinstated over 700 listings in the last 12 years.

Even when Google denies your reinstatement saying your profile is not eligible, I may be able to help you. Through my years of experience, I know all the issues that prevent your profile from being reinstated and what we need to provide Google Support Team to reinstate your profile.

How To Appeal A Denied Reinstatement Of A Disabled Google Business Profile?

If Google Support advises that your profile isn’t eligible or your appeal has not been approved you need to follow this appeal process:

Isn’t eligible:

  • Double-check your suspended business profile against the guidelines and correct any issues.
  • Reply to the denial email:
    • Request to appeal
    • Describe your business operations
    • Attach photos of your business front or vehicle

Your appeal has not been approved

  • Fill “Request additional review of a denied appeal” form

Disabled Google Business Profile FAQ

How long does a Google Business Profile disabled status last?

Forever, if you don’t request reinstatement.

How long does Google take to reinstate a disabled business profile after submitting the reinstatement form?

Google advises within 2 weeks. My client cases normally take on average less than a week, sometimes next day. Depends on how busy Google is or if your profile is still not within the guidelines and need to appeal if reinstatement is denied.

Can I delete my disabled Google business account and start over?

You should not delete your Google Business profile, as you will lose your reviews, photos, etc., and if you create a new profile, it will likely be suspended. More on this article: Should you create a new Google Business Profile after getting disabled.

To learn the latest about Google Business Profile, you should check these articles:

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