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Nowadays is fundamental that you learn:

How to Market Your Local Business on Google

How to Get and Optimise Your Local Business on Google Search and Maps

How to Get Your Website to the Top of Google's Local Search 1st Page through

The Big Truth:

Google is almost omnipresent when comes to online searches

screenshot of Search Engine Rankings August 2020 by Statcounter
https://gs.statcounter.com/search-engine-market-share
screenshot of Google Search Main Page

Also, nowadays no one looks at yellow pages, they "google" it. Even when someone recommends a place or business, most of the time you probably check it online before a visit or a contact. True?

A few important stats:

up to 96%

Google holds 88%, 92%, 93% and 96% of the search engine market share in US, Canada, UK and Ireland, respectively (StatCounter)

50%

Nearly 50% of ALL online searches on Google are for businesses / services located nearby ("near me searches") (Uberall.com)

85%

85% of people look online for products and services in their local area every month on Google Search and Google Maps (globalwebindex.com)

76%

76% of consumers who did a local Google search visited a local business. (HubSpot Marketing Statistics)

Market research studies show that:

96% of customers are more likely to visit a local business that has business hours on the Google Search or Maps page (IPSOS)

 

90% of customers are more likely to visit a company with a phone number in their Google My Business profile  (IPSOS)

 

Google My Business profiles had more comments and ratings than Facebook and Yelp combined. Google My Business had 2x the number of comments on Facebook and more than 10x the number of comments on Yelp (searchengineland.com)

 

• Companies were found through unbranded searches 70% of the time versus 30% through branded research. In other words, most of the traffic comes from consumers who are still not sure which company to choose (Google Insights)

As you can see, it's a must knowing the ins and outs of marketing with Google, if you do not want to lose clients and money to your competitors and want to grow your business.

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