Also, nowadays no one looks at yellow pages, they "google" it. Even when someone recommends a place or business, most of the time you probably check it online before a visit or a contact. True?
• 96% of customers are more likely to visit a local business that has business hours on the Google Search or Maps page (IPSOS)
• 90% of customers are more likely to visit a company with a phone number in their Google My Business profile (IPSOS)
• Google My Business profiles had more comments and ratings than Facebook and Yelp combined. Google My Business had 2x the number of comments on Facebook and more than 10x the number of comments on Yelp (searchengineland.com)
• Companies were found through unbranded searches 70% of the time versus 30% through branded research. In other words, most of the traffic comes from consumers who are still not sure which company to choose (Google Insights)